Technological Performance, Strategic Perspective, and the Regulating Impact of Marketing Management

Authors

  • Anushi Singh Assistant Professor, Management, Teerthanker Mahaveer University, Moradabad, Uttar Pradesh, India Author
  • G. Radha Krishna Murthy Professor, School of Management and Technology, Malla Reddy (MR) Deemed to Be University, Secunderabad – 500100, India Author
  • Anandkumar Brahmbhatt Assistant Professor, Silver Oak Institute of Management - Silver Oak University, Ahmedabad, Gujarat, India Author
  • Abhinav Bhardwaz Lecturer, Foundation School (Social Science), London College of Contemporary Arts (LCCA), India Author
  • Mohammed Yaseen Puthen Parambil Aboobaker Level lead / Lecturer, level 4/ CertHE, London Academy for Applied Technology (LAAT), India Author
  • Sonali Das Department of Management, Adamas University, Barasat, West Bengal, Kolkata-126, India Author

DOI:

https://doi.org/10.61336/cjmr.1604.13

Keywords:

Marketing Management, Strategic Perspective

Abstract

The successful incorporation of technological innovation and strategic thinking has become essential for equitable growth and market sustainability in modern lightning-fast and fiercely competitive company environment. This research explores the interconnected relationship between technological performance, strategic perspective, and the regulating impact of marketing management in modern organizations. This study sheds light on the critical relationship between technological performance, strategic perspective, and marketing management regulation, providing valuable insights for business leaders and marketers seeking to navigate the complex interplay of technology and strategy in today's dynamic marketplace. By understanding and leveraging this synergy, organizations can capitalize on technological advancements to drive innovation, foster sustainable growth, and achieve a competitive edge.

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Published

15-10-2026

How to Cite

Technological Performance, Strategic Perspective, and the Regulating Impact of Marketing Management. (2026). Canadian Journal of Marketing Research, 16(4), 110-114. https://doi.org/10.61336/cjmr.1604.13

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