Vol. 10 No. 2 (2020): Volume:10 Issue:2

Articles

• Sustainability-Driven Innovation in Marketing:Strategies, Outcomes, and Future Directions

  Ritika A. Malhotra, James P. Richardson, Elena V. Kovacs (Author)

• Role of Blockchain in Consumer Data Privacy & Transparency

  Dr. Arjun Malhotra, Dr. Sophia L. Bennett, Prof. K. V. Raghavan (Author)

• Circular Economy Marketing Strategies for Consumer GoodsReframing Value Creation, Consumption, and Brand Responsibility

  Dr. Suman chatterjee, Ms. Aditi Kulkarni, Prof. Richard T. Lawson (Author)

• Multisensory Marketing and Its Influence on Customer Experience

  Dr. Ananya Mukherjee, Dr. Carlos M. Fernandez, Dr. R. K. Sharma (Author)