Open Access Policy

The Canadian Journal of Marketing Research (CJMR) is committed to the principle of open access and supports the unrestricted dissemination of scholarly knowledge. All articles published in the journal are made freely and permanently accessible online immediately upon publication, without subscription fees or access restrictions.

Under its open access model, readers may freely read, download, copy, distribute, print, search, and link to the full text of published articles for lawful academic and non-commercial purposes, provided that proper credit is given to the original authors and source of publication.

CJMR believes that open access enhances the visibility, accessibility, and impact of research by enabling scholars, practitioners, policymakers, and students worldwide to benefit from current marketing research findings without financial barriers.

Authors retain copyright of their work while granting the journal the right to publish, archive, and disseminate the article through various indexing services, repositories, and academic databases.

The journal does not impose restrictions on access to its published content and encourages the widest possible dissemination of research to promote academic collaboration, innovation, and knowledge exchange within the global marketing research community.

By adopting an open access publishing model, CJMR aims to increase the reach and influence of scholarly research while supporting the advancement of marketing theory and practice worldwide.