Vol. 16 No. 4 (2026): Vol. 16 No. 4 (2026)

Articles

• A Study on the Impact of Work-Life Balance on Teacher Performance and Student Outcomes Among Private School Teachers in Surat City

  Bhumika Ghanshyambhai Chitaliya, Ramakumar Ambatipudi, Cheta Desai (Author)

  15-23

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• Analysis of Strategic Marketing on Sustainable Business in the Finance Industry Performance

  Chennakeshi Ganesh, Yesha Tomar, Ramu M, Harish Satyala, Priyanka Sidharth Patil , C Shekhar Upadhyay (Author)

  24-28

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• Empowering Youth in Agriculture for a Sustainable and Prosperous India

  R. Kamaraj, K. Karpagambigai, K. Aswini, N. Geetha, S. Vimali, D. Jeevarathinam, L. Vijayakumar (Author)

  29-33

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• Behavioural Biases and Risk Perception in Retail Investors’ Decisions on Healthcare Stocks: Evidence from Post-Covid-19 India

  Shrey Goyal, Amit Kansal (Author)

  34-46

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• Artificial Intelligence in Modern Criminal Forensics in India: Opportunities and Challenges

  Mohd. Faizan Khan, Dr. Sunita Sharma, Ms. Riya Khurana (Author)

  47-59

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• Beyond Compliance: Corporate Environmental Crimes and the Quest for Environmental Justice in India

  Mudit Jain, Asha Verma, Prasannanshu (Author)

  60-66

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• Financial Literacy, Digital Banking Adoption and Financial Behaviour Among College Students in Uttar Pradesh

  Vishal Singh, Sakshi Singh, Harsh Modanwal, Gautam Kohli, Lavkush Yadav (Author)

  67-76

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• The Effect of Unconventional Monetary on the Algerian Economy: An Empirical Study

  Djamal Souidi, Miloud Mendas, Moulay Ibrahim Belghomari, Mohammed Tadj (Author)

  77-83

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• India-EU Free Trade Agreement: Estimating Its Effects on Bilateral Trade, Sectoral Opportunities and Risks

  Radha Singh, Santosh Kumar (Author)

  84-96

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• Technological Performance, Strategic Perspective, and the Regulating Impact of Marketing Management

  Dr. S. Sudheer, G. Radha Krishna Murthy, Anandkumar Brahmbhatt, Abhinav Bhardwaz, Mohammed Yaseen Puthen Parambil Aboobaker, Sonali Das (Author)

  110-114

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• A Study on Organizational Reputation Management: HR Collaboration with PR to Influence and Control the Narrative in the Public Domain

  R. Bhagyalakshmi, K. Karpagambigai, R. Kamaraj, S. Vimali, L. Janaki, D. Jeevarathinam, L. Vijayakumar, L. Ramesh (Author)

  97-100

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• A Study on Consumer Buying Behavior Towards FMCG Products in Selected Districts of Karnataka

  Nisha P.V., Chaithra D., Sowmya V. (Author)

  101-109

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• Application and Effect of Industry 4.0 and Cloud Technology in MSME Using Case study

  Geetha Subramanian, Sachuthan Subramanian (Author)

  115-121

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• Compensation and Incentives in Marketing: HRM Approaches to Motivating and Rewarding Marketing Teams

  G. Radha Krishna Murthy, B. Kiran Kumar Reddy, N. Vasishta Bhargava, Gunda Srinivasa Rao (Author)

  122-127

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• Corporate Governance and Financial Performance in Indian Listed Companies: An Empirical Study

  P. Venkataiah, M. Janaki Ram (Author)

  139-144

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• The Impact of Short-Form Video Marketing on Intention to Visit Tourist Destinations: A Study of Digital Platform Users' Behaviour

  Abdelhaq Djedadou, Abdullah Touahri (Author)

  145-157

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• Big Data Deployment and Knowledge-Based Sharing: A Research Investigation of Their Deployment and Sustainability as Educational Goals

  Dr. Karan Singh Guleria, P. Swati, Dr. Melanie Lourens, Dr. Shaik Balkhis Banu, Dr. C. Shekhar Upadhyay, Harish Satyala (Author)

  158-162

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• Exploring Mumbai’s Culinary Identity as A Tourism Differentiator: Implications for Tourists’ Behavioral Intentions

  Shital Jain Agarwal, Stuti Sahni (Author)

  163-172

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• Beyond FOMO: Toward a Theory of Joy of Missing Out (JOMO) in Spiritual Tourism Marketing

  Mansi Pundir, V.K. Singh (Author)

  173-183

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• Exploring Mumbai’s Culinary Identity as A Tourism Differentiator: Implications for Tourists’ Behavioral Intentions

  Shital Jain Agarwal, Stuti Sahni (Author)

  184-193

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• The Impact of Mediating Role of Adoption Behavioural Constructs Between Stimulating Agents and Electric Vehicle Purchase Intention

  Vikki Sharma, Niyati Chaudhary (Author)

  184-199

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• Work-Life Balance of National Migrant Workers in the Industrial Sector: Challenges, Perceptions and Implications

  Kavitha Kotte, Ramanjaneyulu (Author)

  200-207

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• Impact of Viral Social Media Content on Gen Z’s Impulsive Purchases of Personal Care Products: The Moderating Role of Gender

  Chitra, Senchulakshmi, Easwaramoorthy Rangaswamy, M. Sankar, R. Ramesh (Author)

  208-216

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• AI-Powered Personalization and Consumer Purchase Behaviour in E-Commerce Platforms: The Serial Mediating Roles of Perceived Usefulness and Customer Engagement and the Moderating Role of AI Transparency

  Pallavi Mishra, Abhishek Kumar, Rishi Satapathy (Author)

  217-228

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• Investment Marketing Strategies for Attracting Foreign Partners in Algeria's Rare Earth Elements Sector: Opportunities and Challenges

  Hachelaf Hayet, Sayah Fatima (Author)

  229-239

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• A Study on Healthcare Service Quality and Patient Satisfaction Using the Health Qual Model in Selected Eye Hospitals in Tiruchirappalli City

  J. Julian Abraham, Fabiyola Kavitha. S, R. Kalpana (Author)

  240-247

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• Understanding the Influence of Digital Influencers on Purchase Behaviour for Personal Care FMCG Products in Western Uttar Pradesh: An Implementation Research Study

  Mansi Singhal, Ashu Saini (Author)

  248-255

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• Website Quality, Perceived Usefulness, Trust and Social Influence as Predictors of Online Purchase Intention: A Correlational and Regression Analysis of E-Commerce Consumers in the NCR

  Charu Garg (Author)

  256-262

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• Business Incubator Services and Startup Competitive Capabilities: Evidence from Incubated Ventures in Algeria

  Abd Elhadi Bougoffa, Selma Ataouat (Author)

  263-278

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• Bridging Project Management Maturity and Industry 4.0 Technology Adoption: Empirical Evidence from Energy-Sector Projects

  Harish Satyala, Vijaya Dixit (Author)

  279-285

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• Strategic Human Resource Development and Talent Retention in Business Organisations in an Emerging Economy

  Linus Adama, Ejiofor Ngozi Ukamaka, Anyalor Chichi Maureen, Chidi Ebele Grace Bernards, Onyibo Chidimma Evelyn, Akan Pius Azabeye (Author)

  286-298

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