Vol. 16 No. 2 (2026): Vol. 16 No. 2 (2026)

Articles

• Crowd Funding – Entrepreneurial Finance for Participative Sustainable Development: Concept, Functioning and Challenges

  Prof. (Dr.) Anil Sardana, Dr. Pooja Talwar (Author)

  128-135

  • PDF

• AI Paper Strengthening Transparency: A Review of the SBO Framework and AML Regulations in India

  Meenu Maheshwari, Prof. (Dr) Ankita Nirwani (Author)

  8-13

  • PDF

• Social Media Advertising and its Effect on Purchasing Behaviour of Working Women in Coimbatore City

  Ms. V. Sindhu, Dr S. Gnana Sugirtham, Mythily R, Ms. S M Khavya (Author)

  14-19

  • PDF

• Blockchain Adoption and the Changing Landscape of Financial Accounting: Implications for Accountability and Sustainable Business Practices

  Tanisha Vaishnav, Dr B. B. Singla (Author)

  20-30

  • PDF

• Navigating Media Ethics in the Era of Emerging Digital Technologies

  Ms. Smiti, Dr Abhishek Dubey, Dr Atul Kumar Mishra, Dr Mehak Pandit (Author)

  31-35

  • PDF

• Evaluating National Rural Health Mission via critical lenses: Human Resources, Services, Infrastructure and Community knowledge

  Dr Shivani Dutt, Dr Praveen Kumar (Author)

  36-45

  • PDF

• Generative AI's Dark Side: A Meta-Analysis of Academic Misconduct Prevalence in EdTech Ecosystem- A Systematic Review and Quantitative Synthesis

  Roopika, Ayushi Arora (Author)

  46-54

  • PDF

• Connecting Minds and Machines: Integrating Artificial Intelligence with Behavioral Finance

  Dr Sanya Dawer, Dr Ramanpreet Kaur (Author)

  55-59

  • PDF

• Abortion Laws Through a Social Justice Lens: Bridging the Legal Gaps Between India and the U.S.

  Rakhi Tewari, Dr Avishek Raj (Author)

  60-65

  • PDF

• Assessing Workforce Training Expectations and Satisfaction in the Haryana Tourism Industry

  Dr Ramanpreet Kaur, Dr Sanya Dawer (Author)

  66-71

  • PDF

• AI-Driven Work Environments and Employee Well-Being: A Managerial Perspective in the Service Sector

  Dr Anuradha Barda, Dr Reetu Sharma (Author)

  72-79

  • PDF

• Green Finance's Contribution to SDG Achievement: A Comparative Analysis of China and India

  Geetika, Anirudh Pandit, Shalini Srivastav, Ayushi Arora (Author)

  80-89

  • PDF

• AI-Driven Learning Platforms vs. Traditional Instruction and Digital LMS: Comparative Analysis of Academic Performance, Student Engagement, and Equity Outcomes in Indian Higher Education

  Ayushi Arora, Dr Ambika Bhatia, Dr Chhavi Kiran (Author)

  90-100

  • PDF

• Strategic Decision-Making in the AI Era: A Review of Benefits and Barriers for Organizational Planning

  Dr Amandeep Kaur, Dr Manisha Aujla, Dr Kismat Kaur (Author)

  101-107

  • PDF

• Laws Governing E-Commerce in The Era of Industry 5.0

  Abdul Sakib Majid, Shazia Kousar (Author)

  108-115

  • PDF

• The Custodial Deaths in India: A Legal and Humanitarian Perspective

  Deepshikha Kataria, Maharshi Kumar Kasoudhan (Author)

  116-121

  • PDF

• Legal Framework for Environment Conservation in India

  Maharshi Kumar Kasoudhan, Dr Udit Raj Sharma, Ms Deepshikha Kataria (Author)

  122-127

  • PDF

• Leadership Traits and Teacher Retention: The Mediating Role of Job Satisfaction and Organizational Commitment

  Shreya Chaturvedi, Dr. Rakhi Kumari (Author)

  136-150

  • PDF

• Status of Women Refugees in South Asia: A Socio-Legal Analysis

  Ekta Singh Bisen, Dr. Usha Palhoeya (Author)

  151-157

  • PDF

• Employee Experience as a Competitive Advantage: Linking HR Practices to Marketing Mix Performance

  Muskan Malik, Akshay Bidhury, Shivam Kumar Sharma, Shruti Gupta, Ashish Kumar, CA Neeta Sahu (Author)

  158-167

  • PDF

• Organizational Climate as a Determinant of Employee Engagement - a Study on Private Banks

  Kritika vyas, Dr. Santosh Dhar (Author)

  168-174

  • PDF

• Growth of Biopharma, Biosimilars and Biotechnology in Healthcare in India

  Dr. Shivani Dutt, Dr. Meenu Thakur (Author)

  175-180

  • PDF

• Harvest Net: An AI-Powered Adaptive System for Yield Prediction and Resource Optimization in Agriculture

  Ms. Michelle Shah, Siva Hemanth Kolla (Author)

  181-196

  • PDF

• A B2B Perspective: Retailers’ Perception of Market Potential and Competitive Landscape of IPARTS in Chennai

  Aswin S, Dr. TR. Kalai Lakshmi, M Mohamed Afzal, Jensonkash J (Author)

  197-203

  • PDF

• Consumer Buying Behavior Towards Footwear: Insights From the Unorganised Retail Outlets in Chennai City

  M Mohamed Afzal, Dr. TR. Kalai Lakshmi, Jenson Akash J, Aswin S (Author)

  204-210

  • PDF

• An Empirical Study on Factors Influencing Customer Purchase Decisions of Royal Enfield Motorcycles in Legend Motors, Chennai

  Jenson Akash J, Dr. TR. Kalai Lakshmi, Aswin S, M Mohamed Afzal (Author)

  211-216

  • PDF

• Performance Insights of Cameo Corporate Services LTD Based on Financial Ratios and Trends (2021–2025)

  Lishanthini T, Thayanithi S, Raksana Devi V, Dr. TR. Kalai Lakshmi (Author)

  217-223

  • PDF

• A Comprehensive Study of Financial Performance of Larsen & Toubro Limited Using Trend, Ratio, and Growth Approaches (2020–21 To 2024–25)

  Raksana Devi V, Lishanthini T, Thayanithi S, Dr. TR. Kalai Lakshmi (Author)

  224-228

  • PDF

• A Study on The Financial Performance Analysis of Stanfab Apparels Private Limited Using Ratio and Trend Analysis (2021–2025)

  Thayanithi S, Raksana Devi V, Lishanthini T, Dr. TR. Kalai Lakshmi (Author)

  229-233

  • PDF

• Brushing Consumer Minds: An Empirical Study on Perception Towards Ranga Paints in Chennai City

  Divya Dharshini S, Dr. TR. Kalai Lakshmi, Aiswarya Jasmin K, Diwagar S (Author)

  234-239

  • PDF

• A Study on Retailers Perception Towards Sales and Services Provided By Sri Amman Traders

  Diwagar S, Dr. TR. Kalai Lakshmi, Divya Dharshini S, Aiswarya Jasmin K (Author)

  240-243

  • PDF

• The Role of Risk Management in Shaping Investment Patterns in Commercial Banks

  Shivakumar R, Dr. Sharmila M (Author)

  244-250

  • PDF

• Customer Satisfaction and Business Growth Through Effective Sales and After-Sales Services: A Study with Reference to KY Refrigeration

  Rishabanathan A T, Dr. TR. Kalai Lakshmi, Diwagar S, Divya Dharshini S, Aiswarya Jasmin K (Author)

  251-255

  • PDF

• An Analytical Study of Factors Influencing Workplace Stress

  Aiswarya Jasmin K, Dr. TR. Kalai Lakshmi, Divya Dharshini S, Rishabanathan A T, Diwagar S (Author)

  256-261

  • PDF

• Investigating and Validating the Factors Influencing Employees’ Perception Towards Safety and Welfare Measures in Transport Corporation Limited

  P. Nagalakshmi, Dr. A. Selvendran (Author)

  262-272

  • PDF

• Influence Of Demographic Factors On Attitude Towards Technology Usage And Pilgrimage Experience: Evidence From North East Pilgrim Site

  Ms. Tanisha Mukherjee, Dr. Sudipta Majumdar (Author)

  273-278

  • PDF

• Mediating Impact of Blue Ocean Strategy on Competitive Advantage in Electronic Sector

  Ms. Sugandha Jha (Author)

  279-284

  • PDF

• An Empirical Study on the Determinants of Income and Work Participation of Women Construction Workers in Bengaluru South City, Karnataka

  Kiran G, Dr. M. Sharmila (Author)

  285-291

  • PDF

• The Fintech Revolution and its Impact on Bank Profitability: Empirical Evidence from Indian Commercial Banks

  Dr Sreedhara Ramesh Chandra, Dr Deepti Sahoo, Dr. R. S. Harish Kumar Varma, Dr. M. Bhagavad Geetha, Dr. SK. J. Shareef, Dr. M. Sujatha (Author)

  292-297

  • PDF

• The Role of Personality in Shaping Online News Consumption and Reader Satisfaction

  Ms. Minal Rathi, Dr. Upinder Dhar (Author)

  298-303

  • PDF

• UNBANKED & THE PMJDY

  Dr. Siddharth Kaul, Dr. Sunil Kumar Arora (Author)

  304-310

  • PDF

• Mutual Fund Investor’s Behaviour with Application Theory of Planned Behaviour

  M. Jayalakshmi, Dr. G. Ramu (Author)

  311-317

  • PDF

• Banking Performance Facilities and its Impact on Member Satisfaction Towards Urban Cooperative Banks

  Mr. M. Vijay, Dr. D. Joel Edwinraj, Dr. S. Adaikalacharles (Author)

  318-325

  • PDF

• Online Consumer Behaviour of Household Products with Special Reference to Thanjavur District

  G. Anbazhagan, Dr. R. Natarajan, Dr. V. S. Rajakrishnan (Author)

  326-332

  • PDF

• Evaluation of Employee Performance for Organizational Growth: A Study on Performance Appraisal Practices in the Textile Industry

  Jeseni PV, Dr. V. Mahesh, Dr. M. Sethuraman (Author)

  333-346

  • PDF

• Consumer Cooperatives with Special Reference to Funds Management in Tamilnadu Region – A Study

  Mr. S. Rameshkumar, Dr. D. Joel Edwinraj, Dr. A. Vanathammal (Author)

  347-352

  • PDF

• Decoding Age in Pocso Cases: Legal Scrutiny and Medical Evidence Issues

  Adamya Bhardwaj, Dr. Archana Vashishth (Author)

  353-357

  • PDF

• A Conceptual Model Framework: The Mediating Role of Service Quality Linking Patient Experience Management and Patient Satisfaction in Healthcare Services

  Mr. Jigneshkumar Hasmukhlal Rana, Dr. Belur O. Baxi (Author)

  364-372

  • PDF

  DOI: https://doi.org/10.5281/zenodo.20150953

• Technological Disruption and Workplace Injuries: the Evolving Role of Workers’ Compensation Law

  Parinita Vats, Archana Vashishth (Author)

  373-382

  • PDF

• Social Media and Employee Performance: Employee Engagement and Task Completion as Mechanisms Connecting Social Media to Performance

  Aman Mittal, Roopali Batra (Author)

  383-402

  • PDF

• Concept of “Proceeds of Crime” under PMLA: Scope and Ambiguities

  Akash, Dr. Archana Vashishth (Author)

  403-406

  • PDF

  DOI: https://doi.org/10.5281/zenodo.20150954

• Reverse Burden of Proof under PMLA and Article 20(3)

  Akash, Dr. Archana Vashishth (Author)

  407-410

  • PDF

  DOI: https://doi.org/10.5281/zenodo.20150955

• Artificial Intelligence-Based Rural Marketing Strategies and Entrepreneurial Development under PMBJP: A Study on Indigenous Communities in Odisha

  AmarendraBhuyan, Dr. B.C.M. Patnaik, Dr. Ipseeta Satpathy (Author)

  411-418

  • PDF

• FinTech Adoption and Financial Resilience Among Gig Economy Workers: An Empirical Investigation

  Ashashwini V, Dr. Deepu M, Dr. Smitha. N. S, Niranjan D K (Author)

  419-425

  • PDF

• Management Stress Among Teachers in Deemed Universities in Bangalore City

  Mrs. Roopa M, Dr. M. Devaki (Author)

  426-434

  • PDF

• Investigating Consumer Chronotypes and Post-Purchase Evaluation: An Empirical Analysis of E-Commerce Behaviour Among Indian Higher Education Students

  Dr. Dhadurya Naik M, Dr D Mallikarjuna Reddy, Dr N Janardhana Rao, Dr. Harish Kumar Varma Rajasagi, Dr. B G K Murthy, Dr. M. Sujatha (Author)

  435-442

  • PDF

• A Systematic Literature Review on AI- Driven Sustainable Marketing Optimization

  Sharan Anna Titus, Dr. Vivek Agarwal, Dr. Divya Mahajan (Author)

  443-452

  • PDF

  DOI: https://doi.org/10.5281/zenodo.20150956

• Examining the Role of Artificial Intelligence in Marketing Management: Sustainable Growth Perspectives in Indian Contexts

  Dr. Krushna Prasad Mishra, Dr. Swayam Prakash Singh, Dr. Prashant B. Kalaskar (Author)

  453-459

  • PDF

  DOI: https://doi.org/10.5281/zenodo.20150957

• LEVERAGING HR ANALYSIS FOR WORKFORCE COST OPTIMIZATION AND DATA-DRIVEN DECISION MAKING: EVIDENCE FROM JASAN TOOLCRAFTS & EQUIPMENTS, SALEM

  Devipriya.V, Meghana S, Meghana S, Kaviya K, Arsath G, Sridhar K, Aswinkumar J, Rahul R (Author)

  460-466

  • PDF

• Impact of Online Reviews on Gen Z Consumer Buying Behaviour in Indian E-Commerce

  Dr. Smt Bobby Brahme Pandey, Prof. Sanjay Pandey, Dr. Anamika Tiwari, Dr. Dhadurya Naik M (Author)

  467-479

  • PDF

• Menstrual Data as a Marketing Commodity: Legal Regulation of Feminine Health Apps and Consumer Privacy

  Shikha Tripathi, Manjari Singh, Arushi Sharma, Ramandeep Kaur (Author)

  480-485

  • PDF

• Invisible Advertising to Children in Gaming Ecosystems: Legal Regulation of Embedded AI Marketing

  Dr. Madhuri Irene, Priyanshu Dennis Pascal, Dr. Dhananjay Kumar Mishra (Author)

  486-493

  • PDF

• Digital Entrepreneurship in Public Healthcare: AI Applications in PMBJP Retail and Distribution Networks

  AmarendraBhuyan, Dr. B.C.M. Patnaik, Dr. Ipseeta Satpathy (Author)

  494-499

  • PDF

• AI Paper Criminal Law Approaches to Protecting IPR in E-Commerce: Implications for Consumer Trust and Market Regulation

  Sagar, Dr Shilpika Pandey, Mr. Abdul Hajik Ansari, Ms. Shaliha Bee, Mr. Yogesh Chandra Gupta (Author)

  1-7

  • PDF