Peer Review Policy

The Canadian Journal of Marketing Research (CJMR) is committed to maintaining the highest standards of scholarly publishing through a rigorous and transparent single-blind peer review process. All submitted manuscripts are evaluated for originality, academic quality, relevance, and contribution to the field of marketing research.

Initial Editorial Assessment

Upon submission, manuscripts undergo an initial screening by the Editorial Office to assess their suitability for the journal’s scope, compliance with submission guidelines, and adherence to ethical standards. Manuscripts that do not meet these requirements may be returned to the authors or rejected without external review.

Single-Blind Peer Review

CJMR follows a single-blind peer review system, in which reviewers know the identities of the authors, while authors remain unaware of the identities of the reviewers. This process helps ensure an objective and constructive evaluation of submitted work.

Reviewer Evaluation

Manuscripts passing the initial assessment are assigned to at least two independent experts in the relevant field. Reviewers evaluate submissions based on:

  • Originality and significance of the research
  • Relevance to the journal’s scope
  • Methodological rigor and validity
  • Quality of data analysis and interpretation
  • Clarity of presentation and organization
  • Adequacy of references and literature review
  • Contribution to theory and practice

Editorial Decision

Based on reviewers’ recommendations, the Editor may reach one of the following decisions:

  • Accept without revisions
  • Accept with minor revisions
  • Request major revisions
  • Reject the manuscript

Authors receiving revision requests are expected to address all reviewer comments and submit a revised manuscript within the specified timeframe.

Confidentiality

All manuscripts and review reports are treated as confidential documents. Reviewers are required to maintain confidentiality and must not share, distribute, or use unpublished material for personal advantage.

Conflict of Interest

Reviewers and editors must disclose any potential conflicts of interest that could affect their impartiality. Individuals with significant conflicts may be excluded from the review process.

Ethical Standards

The peer review process is conducted in accordance with recognized international publication ethics guidelines. Any suspected cases of plagiarism, data fabrication, falsification, duplicate publication, or other forms of research misconduct will be investigated and handled appropriately.

Appeals

Authors may appeal editorial decisions by submitting a written justification to the Editor. Appeals will be reviewed carefully, and the Editor’s final decision will be communicated to the authors.

Through its peer review process, CJMR seeks to ensure the publication of high-quality, reliable, and impactful research that advances knowledge in marketing and related disciplines.