Generative AI Policy

The Canadian Journal of Marketing Research (CJMR) recognizes the growing use of Generative Artificial Intelligence (AI) technologies in research and scholarly communication. The journal supports the responsible and transparent use of AI tools while maintaining the principles of academic integrity, originality, accountability, and ethical publishing.

Disclosure of AI Use

Authors must clearly disclose the use of any Generative AI tools (such as ChatGPT, Gemini, Claude, Copilot, or similar technologies) in the preparation of their manuscript. The disclosure should specify how the AI tool was used, including assistance with language editing, content generation, data analysis, coding, or other research-related tasks.

Author Responsibility

Authors remain fully responsible for the accuracy, originality, integrity, and validity of all content submitted to the journal, regardless of whether AI tools were used during manuscript preparation. The use of AI does not transfer authorship or accountability.

AI as an Author

Generative AI tools cannot be listed as authors or co-authors of a manuscript. Authorship is limited to individuals who meet established authorship criteria and can take public responsibility for the work.

Accuracy and Verification

Authors must carefully review and verify all AI-generated content before submission. Any inaccuracies, fabricated references, misleading statements, or unsupported claims generated by AI remain the responsibility of the authors.

Originality and Plagiarism

The use of AI must not result in plagiarism, copyright infringement, data fabrication, falsification, or other forms of academic misconduct. Authors are expected to ensure that AI-assisted content complies with the journal’s originality and ethical standards.

Confidentiality and Data Protection

Authors should avoid uploading confidential, proprietary, sensitive, or personally identifiable information into AI systems unless appropriate safeguards and permissions are in place.

Editorial and Peer Review Use of AI

Editors and reviewers must not upload confidential manuscript content into public AI systems if doing so could compromise confidentiality, intellectual property rights, or the integrity of the peer review process.

Policy Compliance

Failure to disclose significant use of Generative AI or misuse of AI technologies may result in manuscript rejection, publication correction, retraction, or other editorial actions deemed appropriate by the journal.

CJMR encourages the ethical and transparent use of AI technologies while ensuring that human authors remain accountable for the quality, accuracy, and integrity of scholarly work.