Vol. 12 No. 2 (2022): Volume:12 Issue:2

Articles

• Strategic Role of Marketing in ESG-Driven Organizations

  Dr. Kavita Iyer, Mr. Rohit Malhotra, ², Prof. Jonathan E. Williams (Author)

• Cross-Industry Analysis of Innovation Diffusion Patterns

  Dr. Arvind K. Sharma, Prof. Meenakshi Iyer (Author)

• Marketing Agility as a Competitive Capability

  Dr. Samuel J. Carter, Dr. Neha Banerjee, Prof. Ricardo Alvarez (Author)

• The Role of Ethnic Identity in Food and Beverage Marketing

  Dr. Priya K. Menon (Author)