Vol. 15 No. 1 (2025): Volume:15 Issue:1

Articles

• Innovative Strategies and Comprehensive Insights into Combating Antimicrobial Resistance in India: A One Health Approach

• Understanding the nexus of personalized marketing on consumer behaviour through artificial intelligence

  Prashant Brahmane (Author)

• Cross-Cultural Brand Perception Differences in North America

  Dr. Laura M. Peterson, Prof. Daniel R. Martinez, Prof. Daniel R. Martinez (Author)

• Impact of Scarcity and Urgency Messaging on Consumer Buying Behaviour

  Dr. Amelia R. Watson, Dr. Harish K. Menon, Prof. Liana Torres (Author)

• Cross-Cultural Differences in Perceived Value Among Canadian Consumers

  Dr. Alexander J. Morton , ¹, Dr. Priya Choudhury, Dr. Samuel B. Levesque (Author)

• Brand Authenticity and Its Impact on Consumer Loyalty

  Dr. Arjun Mehta, Ms. Riya Sharma, Mr. Daniel K. Brown (Author)

• Marketing to Aging Populations: Opportunities & Challenges

  Dr. Eleanor Hughes, Dr. Michael R. Patterson (Author)

• Impact of Government Regulations on Marketing Practices: A Conceptual and Strategic Analysis

  Vikram S. Chatterjee, Anjali R. Menon, Robert T. Evans (Author)

• Customer Profiling with Big Data in Omni-Channel Retail

  Dr. Kavita Menon, Prof. Alexander J. Roberts, Dr. Sushil Verma (Author)

• Greenwashing and Its Effect on Brand Credibilit

  Prof. Markus H. Vogel, Dr. Isabelle Laurent, Dr. Kenji S. Nakamura (Author)

• The Rise of Conscious Consumerism in Canada

  Dr. Suman Chatterjee, Ms. Aditi Kulkarni, Prof. Richard T. Lawson (Author)

• Role of Collaborative Marketing in Rural and Semi-Urban Markets

  Dr. Michael A. Reynolds, Prof. Sarah L. Whitman (Author)

• Understanding the Role of Partition Pricing Vs All Inclusive Pricing on Consumer Behaviour and Purchase Intention of Eredivisie Football Tickets

  Nikita Pahwa (Author)

• A Study on the Impact of Perceived Organizational Support on Work - Life Balance of Employees in the Banking Sector

  Akshita Pandey (Author)