Vol. 12 No. 1 (2022): Volume:12 Issue:1

Articles

• Role of Dark Stores in the Future Retail Supply Chain

  Arjun Malhotra, Farhana Siddiqui, S. R. Mukhopadhyay (Author)

• Determinants of Impulse Buying in Mobile Commerce

  Dr. Rohan Mehta, Dr. Lianna Cooper, Prof. Marco Santori (Author)

• Brand Hate and Anti-Branding Behaviour in Online Communities

  Dr. Ananya Sen, Mr. Kunal Verma², Dr. Sophia R. Williams (Author)

• The Role of Micro-Brands in Disrupting Traditional Retail MarketsThe Role of Micro-Brands in Disrupting Traditional Retail Markets

  Dr. Kunal Chakraborty, Prof. Meera Nair (Author)