Vol. 10 No. 3 (2020): Volume:10 Issue:3

Articles

• Post-Purchase Regret and Customer Loyalty in Digital Retail

  Dr. Ananya Rao, Dr. Michael Thompson, Prof. Lorenzo Bianchi (Author)

• How Packaging Aesthetics Impact Perceived Quality and Purchase Intent

  Dr. Ananya Verma, Dr. Michael J. Peterson, Prof. Luis Fernando Alvarez (Author)

• The Psychology Behind Influencer Identification and Brand Adoption: An Integrated Consumer Behavior Perspective

  Dr. Riya N. Malhotra, Dr. Samuel K. Ortega, Prof. Lian Zhou (Author)

• Role of Social Marketing in Public Health Campaigns

  Dr. Alejandro F. Morales, Prof. Hannah L. Kowalski, Dr. Victor S. Petrov (Author)