Vol. 16 No. 3 (2026): Vol. 16 No. 3 (2026)

Published: 03-07-2026

Articles

Evaluating the Impact of Artificial Intelligence on Customer Satisfaction and Acceptance in Banking: A Structural Equation Modeling Approach

Charmee Shah, Apeksha Champaneri (Author)

275-287
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Psychological Determinants of Consumer Acceptance of AI Marketing Technologies: A TRAM Analysis Using SmartPLS

Ishvinder Singh Ahluwalia (Author)

296-308
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Consumer Purchase Decisions on E-Commerce Platforms Among it Professionals in Tamil Nadu: An Empirical Analysis

G. Rajasekaran1, G. Ramu (Author)

288-295
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A TAM-Based Model for Understanding Digital Payment Adoption: A Case Study in Tamil Nadu

J. Jayashree, P. Sugunalakshmi (Author)

309-321
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Consumer Trust, Digital Readiness and Adoption Behaviour of Government-Supported Digital Payment Services

Anuradha, Sathyanarayana Gardasu (Author)

322-328
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Financial Literacy, Behavioural Biases and Investment Decision-Making: An Empirical Study of Individual Investor’s Financial Behaviour

Mitesh Kadakia, Sathayanarayana Gardasu (Author)

329-335
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The Influence of Financial Understanding, Attitude and Character on Small and Medium Micro Corporation Players' Financial Management Conduct

Sonam Sharma, K.G. Nisha, Roopa Balavenu, Gautam Sen, D. Yedukondalu, Spoorthi Patil (Author)

336-340
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Sustainability and Ethical Practices in Direct Selling and Their Impact on Customer Satisfaction

A. Subashini, M. Sharmila (Author)

341-348
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An ANOVA Analysis of Generational Differences in Jewellery Brand Preferences, Ethical Sourcing Orientation and Social Media Reliance

Anupali Choudhury, Ishita Kumari, Komal, Vaishali Sharma (Author)

349-358
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Consent in the Age of Algorithms: The Digital Personal Data Protection Act, 2023 and the Future of AI-Driven Personalized Marketing in India

Bishnanand Dubey (Author)

359-362
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Brand as Legal Asset: Trademark Law and the Architecture of Brand Protection Strategy in Contemporary Marketing

Sourabh Batar (Author)

363-366
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Regulating the Deceptive Interface: Consumer Protection Law and the Challenge of Dark-Pattern Advertising in India

Yogesh Chandra Gupta, Anita Parmar (Author)

367-370
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Transition Metal Dodecyl Sulphates: Industrial Applications, Market Potential, and Future Perspectives

Seema Maan (Author)

371-377
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Sustainable Human Resource Practices and Nurse Retention: Examining the Roles of Work–Life Balance, Organizational Commitment and Employer Branding

Basavaraj Mudhol, Pooja Jha (Author)

378-383
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Digitalization and Job Stress: A Comparative Analysis of Public and Private Bank Employees in Bangalore

M. Roopa, M. Devaki (Author)

384-393
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An Analysis of Key Factors and Demographic Variables of Occupational Stress Influencing Higher Secondary Educators in Kerala

Seema Joseph, Rathnamani (Author)

394-400
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The Influence of AI-Powered Recruitment and Social Media Screening on Selection Accuracy in Organizations

Dr. Rashmi Panchbhai, Mayank Chauhan, Pragya Sikarwar (Author)

1-14
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Managing Change and Transitions in Family Businesses

Dr. Frederick Sidney Correa, Amrita Bajpai, Dr. Anjali Gupta, Dr. Uchit Kapoor (Author)

15-24
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The Influence of Artificial Intelligence Integration on Job Satisfaction, Organizational Loyalty, and Employee Retention Within Corporate Culture

Dr Sarita Nayak (Author)

25-35
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The Path to Green Mobility: Assessing the Determinants of EV Adoption in Emerging Economies

Ms. Nishu Jha, Dr. Abhishek Parikh (Author)

36-40
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Technological Innovations and Renewable Energy Expansion for Sustainable and Equitable Development in India

Dr. V. Dhivya Keerthiga, Dr. Suganthamani C V, Ms. Iti Dubey, Ms. Kripa S, Ms. Mirudula Varsa Ayyappan, Ms. Advika Vedha V (Author)

41-45
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The Gambler as Consumer: Protection of Rights Within the Indian Digital Gaming Market

Ishmeet Kaur Taluja, Jaideep Singh, Prachi Sharma (Author)

46-57
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Motives and Stimuli in Organic Cosmetics Purchases: Understanding the Consumer Behaviour Drivers

Reshma Patnam, Prof. T. Narayana Reddy (Author)

58-66
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Unpacking Psychological Communication: Differential Effects on Task, Adaptive, and Contextual Performance in Higher Education Institutions

Aditi Agarwal, Pankhuri Agarwal (Author)

67-77
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From Influence to Commitment: A Conceptual Framework of Digital Influencer Strategies, Customer Engagement and Brand Commitment

Rajeswari K K, Dr. Jency Priyadharshany (Author)

78-90
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Artificial Intelligence Adoption In Banking Services: A Study On Customer Awareness, Trust, And Usage Behavior In Mandsaur District Of Madhya Pradesh

Saloni Soni, Dr Bhagyashree Teli (Author)

91-100
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Digital Payment Adoption and Consumer Confidence in Online Transactions

Mrs. Kratika Maru, Dr Sonakshi Agrawal (Author)

101-108
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An Analytical Study of Corporate Insolvency Resolution Procedure in India with Special Reference to Cross-Border Insolvency Issues

Himanshu Handa, Dr. Shaharyar Asaf Khan (Author)

109-115
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Service quality's role in the customer digital banking adoption process with special reference to Thiruvarur

S. Sivaranjani, Dr. G Ramu (Author)

116-121
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Role of Online Trust and Social Media in Influencing Consumers' Online Fmcg Buying Intention and Buying Behaviour

Ms. P. Saranya, Dr. A. Ananth (Author)

122-127
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Role of Artificial Intelligence (AI) in Enhancing Impact Investing: A Review of Literature

Diane N.D.A Ntiri, Purvi Dipen Dareshra (Author)

128-133
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Impact of Social Media Influencer Credibility on Purchase Intention for Personal Care Products: The Mediating Effect of Consumer Attitude

Mansi Singhal, Dr. Ashu Saini (Author)

134-142
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A Study of Consumer Perception and Awareness Towards Online Shopping of Beauty Products for Women

Teena Jain, Dr. Rashmi Sharma (Author)

143-150
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Green Marketing Practices and Green Purchase Intentions: Examining the Mediating Role of Consumer Attitudes among Indian Consumers

Deep Shikha Bohra, Dr. Rashmi Sharma (Author)

151-161
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Impact of Big Data Management on Marketing, Human Resource, and Finance Operations: An Empirical Study of Organizations in India

Dr. P. VISWANATH, Dr Nagarajan G, Ch Suman Swami Das, Dr. B. Sankar Naik, Dr B Subbaiah, Dr. B. Charwak (Author)

162-167
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Analysis of Working Capital Management of Chamundeshwari Sugar Limited, Mandya, Karnataka

Mrs. GEETHA. A, Dr. DEVAKI. M (Author)

168-181
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Holistic and Adaptive Online Customer Experience (HAOCX) Model: A Bibliometric and TCCM-Based Analysis (2006–2025)

Arunima Rudra, Nibir Khawash, Anupam Karmakar (Author)

182-197
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From Stress to Strength: Examining the Role of Psychological Capital in Sustainable Work-Life Quality Among Higher Education Faculty

Sneha Dutta, Dr. Sriparna Guha, Dr. Tanusree Chakraborty (Author)

198-207
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Pilgrimage Tourism Centres of the Kumbakonam Region, Tamil Nadu: A Multifaith Sacred Landscape

Mr. P. Prabhu, Dr. S. Latha, Research Supervisor, Dr. D. Gunaseelan, Co - Supervisor (Author)

208-221
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The Effectiveness of Technology Adoption among the Customers of Cholamandalam Investment & Finance Company Limited in Jharkhand: An Empirical Assessment

Vaivaw Kumar Singh, Dr. Kunal Sinha (Author)

222-242
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Business Model Innovation in Fast Food Enterprises: A Study of Customer Value Creation and Sustainable Growth

Nitin Ramchandra Jadhav, Sagar Shivaji Thakare, Dr. Nilesh R. Berad (Author)

243-249
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Student Perception of EdTech Platforms and TheirImpact on Learning Outcomes of Students of Higher Education in Mumbai

Lukman Patel (Author)

250-259
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Nashik: India’s Wine Capital and a Model for Sustainable Wine Tourism

Prof. Navnath Bhagwat (Author)

260-268
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Capacity Building of the Budget Hotels in Maharashtra: An Empirical Investigation into Operational Challenges and Sustainable Growth Pathways

Ravi Kshirsagar, Dr. Madhumita Mukherjee, Pratap Singh Sisodiya, Chetan Mungantiwar, Shefali Joshi, Dr. Sudipta Mukherjee (Author)

269-276
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The Role of Mergers and Acquisitions in Corporate Expansion: An Empirical Study of Eternal (Formerly Zomato)

Dr. Pallavi Rallan, Darshil Mittal, Shannen D'Souza, Vedansh Lohia (Author)

277-287
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Entrepreneurial Strategy and Creative Leadership as Drivers of Organisational Performance in Cross-Cultural Business Environments

N. Geetha, Roseline Bincy P M2, K. Aswini, G.Narayana Moorthy, S. Jayakumar, D. Jeevarathinam, L. Vijayakumar (Author)

260-262
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Effectiveness of Mentor Systems in Enhancing Academic Quality from a Human Resource Management Perspective in Higher Education Institutions

Shivakumar M. Sajjan, Kumar K, Sami Muthu Sait, P Mahananda B. Chittawadagi (Author)

263-269
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An Empirical Study on How Job Satisfaction Drives Moonlighting Intentions, While Examining the Role of Commitment and HR Practices in Healthcare Sector With Reference to Delhi NCR

Tosham Singh, Sandeep Kumar (Author)

270-274
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