Vol. 14 No. 4 (2024): Volume:14 Issue:4

Articles

• Country-of-Origin Effect on Premium Branding

  Vikram Nair, Sana Rahman (Author)

• Customer Experience Management in Service-Dominant Industries

  Amit Sharma, Farzana Begum, R. K. Iyer (Author)

• Youth-Centric Marketing Strategies: Gen Z & Alpha

  Dr. Isabella Grant, Dr. Adeel Farooq, Emily Morgan (Author)

• Hybrid Retail Models: Balancing Online & Offline Touchpoints

  Dr. Jonathan P. Fernandes, Prof. Andrew L. Collins, Dr. Rebecca M. O’Connor (Author)

• Competitive Advantage Through Data-Driven Marketing Strategies

  Rohit Kapoor, Meenakshi Iyer, Thomas J. Bennett (Author)

• Emotional Drivers of Consumer Decision-Making in Digital Environments

  Dr. Melissa R. Turner (Author)

• Transformation of Canadian Retail Post-COVID: A Comparative Study

  Dr. Amandeep Kaur, Mr. Lucas Bernard, Dr. Emily J. Carter (Author)

• Digital Divide and Marketing Reach in Remote Canadian Regions

  Dr. Olivia Markson, Dr. Rishab Chatterjee, Daniel Morris (Author)