FinTech Adoption and Financial Resilience Among Gig Economy Workers: An Empirical Investigation

Authors

  • Ashashwini V Assistant Professor, Seshadripuram First Grade College, School of Management Studies, Yelahanka Author
  • Dr. Deepu M Assistant professor B.M.S college of commerce and management Department of commerce Author
  • Dr. Smitha. N. S Associate Professor Sambhram Academy of Management Studies. Author
  • Niranjan D K Faculty of Commerce. Department of commerce, PG centre Ramanagara, Banglore university. Author

Keywords:

Gig Economy, FinTech Adoption, Financial Resilience, Digital Literacy, Income Volatility, Trust.

Abstract

The rise of the gig economy has resulted in an increase in work flexibility but has also led to income volatility, irregular income, and a lack of access to financial services, thus creating a critical financial inclusion gap. Financial technology, or FinTech, has been seen as a potential solution that can help solve these problems, but there is a scarcity of empirical evidence that establishes a link between gig work participation, FinTech adoption, and financial resilience. This study seeks to bridge this critical gap by exploring the factors that influence FinTech adoption, its role in improving financial resilience, and its impact on 300 gig workers in cities like Bangalore, Mumbai, Delhi, Hyderabad, Pune, as well as semi-urban cities like Mysore, Hubli-Dharwad, Vijayawada, Coimbatore, Nashik, across India. This study has found that income volatility and digital literacy are critical factors that influence FinTech adoption, while trust and security are partial mediators. Moreover, gig workers using FinTech services are more financially resilient, as it has a positive impact on income management, savings, and financial emergency preparedness. This study provides novel empirical evidence on the relationship between gig work participation, FinTech adoption, and financial resilience, thus offering insights that can help policymakers, platform developers, and financial institutions in creating a more inclusive, resilient, and technology-driven financial ecosystem.

Downloads

Download data is not yet available.

Downloads

Published

19-05-2026

How to Cite

FinTech Adoption and Financial Resilience Among Gig Economy Workers: An Empirical Investigation. (2026). Canadian Journal of Marketing Research, 16(2), 419-425. https://canadian-jmr.com/index.php/cjmr/article/view/212

Similar Articles

31-40 of 131

You may also start an advanced similarity search for this article.