Vol. 11 No. 2 (2021): Volume:11 Issue:2

Articles

• Integrating User-Generated Content into Strategic Marketing

  Dr. Suman Chatterjee, Prof. Richard T. Lawson (Author)

• Role of Corporate Storytelling in Strategic Brand Building

  Ankit Verma, Ritu Choudhary, Jonathan P. Miles (Author)

• Role of AR/VR in Enhancing Online Shopping Experience

  Rahul Sharma, Priya Verma, David Lee (Author)

• Trust Formation Mechanisms in E-commerce Transactions: A Multidimensional Perspective

  Dr. Aarav K. Sengupta, ¹, Dr. Meenal R. Joshi, Prof. Daniel T. Whitmore (Author)