Vol. 12 No. 3 (2022): Volume:12 Issue:3

Articles

• Consumer Resistance to New Technologies: A Psychological Perspective

  Dr. Rohan Mehta, Dr. Sophia Lin, Prof. Daniel R. Hoffman (Author)

• Co-Creation Strategies for Building Stronger BrandsA Conceptual and Empirical Review

  Dr. Rohan Mehta, Ms. Aisha Khan, Dr. Samuel O. Wright (Author)