Vol. 9 No. 2 (2019): Volume:9 Issue:2

Articles

• Influence of Immigration Trends on Canadian Consumer Markets

  Dr. Alex R. Montgomery (Author)

• AI-Assisted Content Creation and Its Future in Digital Marketing

  Dr. Nisha Verma, Prof. Lucas H. Thompson, Dr. Ahmad Farooq (Author)

• Adoption of Voice Search and Its Influence on Digital Consumer Journeys

  Dr. Aniket Sharma, Dr. Melissa J. Thompson (Author)

• Role of Neuromarketing Tools in Understanding Online Shopper Behaviour

  Dr. Ayesha Rahman, Prof. Daniel M. Carter (Author)

• Algorithmic Bias in Digital Advertising Targeting

  Dr. Meera Kulkarni, Prof. Jonathan R. Jonathan, Dr. Arif Hassan (Author)

• Effectiveness of Chatbots in Enhancing Customer Engagement: An Empirical and Psychological Perspective

  Dr. Arjun P. Mehta, Dr. Sofia L. Fernandez, Prof. Wei-Cheng lin (Author)

• Measuring Digital Advertising Effectiveness Using Predictive Analytics

  Dr. Arjun Malhotra, Dr. Sophia Reynolds², (Author)