Vol. 13 No. 1 (2023): Volume:13 Issue:1

Articles

• Rural vs. Urban Consumption Behaviour in Canada

  Dr. Melissa K. Thompson, Dr. Ryan J. Walker (Author)

• Influence of Reviews and Ratings on Purchase Behaviour

  Dr. Neha Verma, Mr. Arjun Patel, Prof. Michael R. Thompson (Author)

• The Role of Nostalgia in Shaping Brand Preferences

  Dr. Amelia R. Clarkson, Dr. Hiroshi Takeda, Prof. Maria Elena Gomez (Author)

• Cultural Symbolism in Advertising: Canadian vs. Global Brands

  Dr. Amara L. Jensen, Dr. Samuel A. Ortiz (Author)