Vol. 13 No. 2 (2023): Volume:13 Issue:2

Articles

• Consumer Trust in Cross-Border E-Commerce: Determinants, Challenges, and Strategic Implications

  Dr. Rahul Mehta, Prof. AnanyaChatterjee Chatterjee, Ms. Kavita Rao (Author)

• Marketing Capabilities and Firm Performance in the Digital AgeA Conceptual and Empirical Synthesis

  Rohit K. Malhotra, Sneha Iyer, Jonathan P. Williams (Author)