Vol. 16 No. 2 (2026): Vol. 16 No. 2 (2026)

Published: 03-04-2026

Articles

  • Crowd Funding – Entrepreneurial Finance for Participative Sustainable Development: Concept, Functioning and Challenges

    Prof. (Dr.) Anil Sardana, Dr. Pooja Talwar (Author)
    128-135
    DOI: https://doi.org/10.61336/enwj9k98

  • AI Paper Strengthening Transparency: A Review of the SBO Framework and AML Regulations in India

    Meenu Maheshwari, Prof. (Dr) Ankita Nirwani (Author)
    8-13
    DOI: https://doi.org/10.61336/xn7cn192

  • Social Media Advertising and its Effect on Purchasing Behaviour of Working Women in Coimbatore City

    Ms. V. Sindhu, Dr S. Gnana Sugirtham, Mythily R, Ms. S M Khavya (Author)
    14-19
    DOI: https://doi.org/10.61336/7mhzf347

  • Blockchain Adoption and the Changing Landscape of Financial Accounting: Implications for Accountability and Sustainable Business Practices

    Tanisha Vaishnav, Dr B. B. Singla (Author)
    20-30
    DOI: https://doi.org/10.61336/mmn6g715

  • Navigating Media Ethics in the Era of Emerging Digital Technologies

    Ms. Smiti, Dr Abhishek Dubey, Dr Atul Kumar Mishra, Dr Mehak Pandit (Author)
    31-35
    DOI: https://doi.org/10.61336/gmhhmv71

  • Evaluating National Rural Health Mission via critical lenses: Human Resources, Services, Infrastructure and Community knowledge

    Dr Shivani Dutt, Dr Praveen Kumar (Author)
    36-45
    DOI: https://doi.org/10.61336/2kxr5n07

  • Generative AI's Dark Side: A Meta-Analysis of Academic Misconduct Prevalence in EdTech Ecosystem- A Systematic Review and Quantitative Synthesis

    Roopika, Ayushi Arora (Author)
    46-54
    DOI: https://doi.org/10.61336/5fgmf310

  • Connecting Minds and Machines: Integrating Artificial Intelligence with Behavioral Finance

    Dr Sanya Dawer, Dr Ramanpreet Kaur (Author)
    55-59
    DOI: https://doi.org/10.61336/gf4v6q68

  • Abortion Laws Through a Social Justice Lens: Bridging the Legal Gaps Between India and the U.S.

    Rakhi Tewari, Dr Avishek Raj (Author)
    60-65
    DOI: https://doi.org/10.61336/eg3sz790

  • Assessing Workforce Training Expectations and Satisfaction in the Haryana Tourism Industry

    Dr Ramanpreet Kaur, Dr Sanya Dawer (Author)
    66-71
    DOI: https://doi.org/10.61336/gbfb6679

  • AI-Driven Work Environments and Employee Well-Being: A Managerial Perspective in the Service Sector

    Dr Anuradha Barda, Dr Reetu Sharma (Author)
    72-79
    DOI: https://doi.org/10.61336/8r3pyz32

  • Green Finance's Contribution to SDG Achievement: A Comparative Analysis of China and India

    Geetika, Anirudh Pandit, Shalini Srivastav, Ayushi Arora (Author)
    80-89
    DOI: https://doi.org/10.61336/vf9qhv81

  • AI-Driven Learning Platforms vs. Traditional Instruction and Digital LMS: Comparative Analysis of Academic Performance, Student Engagement, and Equity Outcomes in Indian Higher Education

    Ayushi Arora, Dr Ambika Bhatia, Dr Chhavi Kiran (Author)
    90-100
    DOI: https://doi.org/10.61336/n1ebn171

  • Strategic Decision-Making in the AI Era: A Review of Benefits and Barriers for Organizational Planning

    Dr Amandeep Kaur, Dr Manisha Aujla, Dr Kismat Kaur (Author)
    101-107
    DOI: https://doi.org/10.61336/zj0b5608

  • Laws Governing E-Commerce in The Era of Industry 5.0

    Abdul Sakib Majid, Shazia Kousar (Author)
    108-115
    DOI: https://doi.org/10.61336/m9y6m821

  • The Custodial Deaths in India: A Legal and Humanitarian Perspective

    Deepshikha Kataria, Maharshi Kumar Kasoudhan (Author)
    116-121
    DOI: https://doi.org/10.61336/hxyb0680

  • Legal Framework for Environment Conservation in India

    Maharshi Kumar Kasoudhan, Dr Udit Raj Sharma, Ms Deepshikha Kataria (Author)
    122-127
    DOI: https://doi.org/10.61336/30sktv79

  • Leadership Traits and Teacher Retention: The Mediating Role of Job Satisfaction and Organizational Commitment

    Shreya Chaturvedi, Dr. Rakhi Kumari (Author)
    136-150
    DOI: https://doi.org/10.61336/me97x511

  • Status of Women Refugees in South Asia: A Socio-Legal Analysis

    Ekta Singh Bisen, Dr. Usha Palhoeya (Author)
    151-157
    DOI: https://doi.org/10.61336/m0b3jt72

  • Employee Experience as a Competitive Advantage: Linking HR Practices to Marketing Mix Performance

    Muskan Malik, Akshay Bidhury, Shivam Kumar Sharma, Shruti Gupta, Ashish Kumar, CA Neeta Sahu (Author)
    158-167
    DOI: https://doi.org/10.61336/ry8aah25

  • Organizational Climate as a Determinant of Employee Engagement - a Study on Private Banks

    Kritika vyas, Dr. Santosh Dhar (Author)
    168-174
    DOI: https://doi.org/10.61336/rbck3624

  • Growth of Biopharma, Biosimilars and Biotechnology in Healthcare in India

    Dr. Shivani Dutt, Dr. Meenu Thakur (Author)
    175-180
    DOI: https://doi.org/10.61336/mjj3q791

  • Harvest Net: An AI-Powered Adaptive System for Yield Prediction and Resource Optimization in Agriculture

    Ms. Michelle Shah, Siva Hemanth Kolla (Author)
    181-196
    DOI: https://doi.org/10.61336/gybdsq38

  • A B2B Perspective: Retailers’ Perception of Market Potential and Competitive Landscape of IPARTS in Chennai

    Aswin S, Dr. TR. Kalai Lakshmi, M Mohamed Afzal, Jensonkash J (Author)
    197-203
    DOI: https://doi.org/10.61336/214gbg07

  • Consumer Buying Behavior Towards Footwear: Insights From the Unorganised Retail Outlets in Chennai City

    M Mohamed Afzal, Dr. TR. Kalai Lakshmi, Jenson Akash J, Aswin S (Author)
    204-210
    DOI: https://doi.org/10.61336/cm8mkr53

  • An Empirical Study on Factors Influencing Customer Purchase Decisions of Royal Enfield Motorcycles in Legend Motors, Chennai

    Jenson Akash J, Dr. TR. Kalai Lakshmi, Aswin S, M Mohamed Afzal (Author)
    211-216
    DOI: https://doi.org/10.61336/p94z2d75

  • Performance Insights of Cameo Corporate Services LTD Based on Financial Ratios and Trends (2021–2025)

    Lishanthini T, Thayanithi S, Raksana Devi V, Dr. TR. Kalai Lakshmi (Author)
    217-223
    DOI: https://doi.org/10.61336/nx0d1b86

  • A Comprehensive Study of Financial Performance of Larsen & Toubro Limited Using Trend, Ratio, and Growth Approaches (2020–21 To 2024–25)

    Raksana Devi V, Lishanthini T, Thayanithi S, Dr. TR. Kalai Lakshmi (Author)
    224-228
    DOI: https://doi.org/10.61336/dcqhpf74

  • A Study on The Financial Performance Analysis of Stanfab Apparels Private Limited Using Ratio and Trend Analysis (2021–2025)

    Thayanithi S, Raksana Devi V, Lishanthini T, Dr. TR. Kalai Lakshmi (Author)
    229-233
    DOI: https://doi.org/10.61336/m88qbj35

  • Brushing Consumer Minds: An Empirical Study on Perception Towards Ranga Paints in Chennai City

    Divya Dharshini S, Dr. TR. Kalai Lakshmi, Aiswarya Jasmin K, Diwagar S (Author)
    234-239
    DOI: https://doi.org/10.61336/mxn3t370

  • A Study on Retailers Perception Towards Sales and Services Provided By Sri Amman Traders

    Diwagar S, Dr. TR. Kalai Lakshmi, Divya Dharshini S, Aiswarya Jasmin K (Author)
    240-243
    DOI: https://doi.org/10.61336/zztnqp13

  • The Role of Risk Management in Shaping Investment Patterns in Commercial Banks

    Shivakumar R, Dr. Sharmila M (Author)
    244-250
    DOI: https://doi.org/10.61336/79gspj58

  • Customer Satisfaction and Business Growth Through Effective Sales and After-Sales Services: A Study with Reference to KY Refrigeration

    Rishabanathan A T, Dr. TR. Kalai Lakshmi, Diwagar S, Divya Dharshini S, Aiswarya Jasmin K (Author)
    251-255
    DOI: https://doi.org/10.61336/tafv5783

  • An Analytical Study of Factors Influencing Workplace Stress

    Aiswarya Jasmin K, Dr. TR. Kalai Lakshmi, Divya Dharshini S, Rishabanathan A T, Diwagar S (Author)
    256-261
    DOI: https://doi.org/10.61336/rx9zq542

  • Investigating and Validating the Factors Influencing Employees’ Perception Towards Safety and Welfare Measures in Transport Corporation Limited

    P. Nagalakshmi, Dr. A. Selvendran (Author)
    262-272
    DOI: https://doi.org/10.61336/555zw455

  • Influence Of Demographic Factors On Attitude Towards Technology Usage And Pilgrimage Experience: Evidence From North East Pilgrim Site

    Ms. Tanisha Mukherjee, Dr. Sudipta Majumdar (Author)
    273-278
    DOI: https://doi.org/10.61336/akeafg83

  • Mediating Impact of Blue Ocean Strategy on Competitive Advantage in Electronic Sector

    Ms. Sugandha Jha (Author)
    279-284
    DOI: https://doi.org/10.61336/6pq89k24

  • An Empirical Study on the Determinants of Income and Work Participation of Women Construction Workers in Bengaluru South City, Karnataka

    Kiran G, Dr. M. Sharmila (Author)
    285-291
    DOI: https://doi.org/10.61336/phcjbq23

  • The Fintech Revolution and its Impact on Bank Profitability: Empirical Evidence from Indian Commercial Banks

    Dr Sreedhara Ramesh Chandra, Dr Deepti Sahoo, Dr. R. S. Harish Kumar Varma, Dr. M. Bhagavad Geetha, Dr. SK. J. Shareef, Dr. M. Sujatha (Author)
    292-297
    DOI: https://doi.org/10.61336/b7jrrk96

  • The Role of Personality in Shaping Online News Consumption and Reader Satisfaction

    Ms. Minal Rathi, Dr. Upinder Dhar (Author)
    298-303
    DOI: https://doi.org/10.61336/jen8bx07

  • UNBANKED & THE PMJDY

    Dr. Siddharth Kaul, Dr. Sunil Kumar Arora (Author)
    304-310
    DOI: https://doi.org/10.61336/59gf7m93

  • Mutual Fund Investor’s Behaviour with Application Theory of Planned Behaviour

    M. Jayalakshmi, Dr. G. Ramu (Author)
    311-317
    DOI: https://doi.org/10.61336/sp33n616

  • Banking Performance Facilities and its Impact on Member Satisfaction Towards Urban Cooperative Banks

    Mr. M. Vijay, Dr. D. Joel Edwinraj, Dr. S. Adaikalacharles (Author)
    318-325
    DOI: https://doi.org/10.61336/7qkrj665

  • Online Consumer Behaviour of Household Products with Special Reference to Thanjavur District

    G. Anbazhagan, Dr. R. Natarajan, Dr. V. S. Rajakrishnan (Author)
    326-332
    DOI: https://doi.org/10.61336/ssy90g09

  • Evaluation of Employee Performance for Organizational Growth: A Study on Performance Appraisal Practices in the Textile Industry

    Jeseni PV, Dr. V. Mahesh, Dr. M. Sethuraman (Author)
    333-346
    DOI: https://doi.org/10.61336/0qb5mn07

  • Consumer Cooperatives with Special Reference to Funds Management in Tamilnadu Region – A Study

    Mr. S. Rameshkumar, Dr. D. Joel Edwinraj, Dr. A. Vanathammal (Author)
    347-352
    DOI: https://doi.org/10.61336/6xftne69

  • Decoding Age in Pocso Cases: Legal Scrutiny and Medical Evidence Issues

    Adamya Bhardwaj, Dr. Archana Vashishth (Author)
    353-357
    DOI: https://doi.org/10.61336/f788py03

  • A Conceptual Model Framework: The Mediating Role of Service Quality Linking Patient Experience Management and Patient Satisfaction in Healthcare Services

    Mr. Jigneshkumar Hasmukhlal Rana, Dr. Belur O. Baxi (Author)
    364-372
    DOI: https://doi.org/10.5281/zenodo.20150953

  • Technological Disruption and Workplace Injuries: the Evolving Role of Workers’ Compensation Law

    Parinita Vats, Archana Vashishth (Author)
    373-382
    DOI: https://doi.org/10.61336/wtvzmw50

  • Social Media and Employee Performance: Employee Engagement and Task Completion as Mechanisms Connecting Social Media to Performance

    Aman Mittal, Roopali Batra (Author)
    383-402
    DOI: https://doi.org/10.61336/sf1j4j73

  • Concept of “Proceeds of Crime” under PMLA: Scope and Ambiguities

    Akash, Dr. Archana Vashishth (Author)
    403-406
    DOI: https://doi.org/10.5281/zenodo.20150954

  • Reverse Burden of Proof under PMLA and Article 20(3)

    Akash, Dr. Archana Vashishth (Author)
    407-410
    DOI: https://doi.org/10.5281/zenodo.20150955

  • Artificial Intelligence-Based Rural Marketing Strategies and Entrepreneurial Development under PMBJP: A Study on Indigenous Communities in Odisha

    AmarendraBhuyan, Dr. B.C.M. Patnaik, Dr. Ipseeta Satpathy (Author)
    411-418
    DOI: https://doi.org/10.61336/ceepn526

  • FinTech Adoption and Financial Resilience Among Gig Economy Workers: An Empirical Investigation

    Ashashwini V, Dr. Deepu M, Dr. Smitha. N. S, Niranjan D K (Author)
    419-425
    DOI: https://doi.org/10.61336/qys2f834

  • Management Stress Among Teachers in Deemed Universities in Bangalore City

    Mrs. Roopa M, Dr. M. Devaki (Author)
    426-434
    DOI: https://doi.org/10.61336/yx3ktw80

  • Investigating Consumer Chronotypes and Post-Purchase Evaluation: An Empirical Analysis of E-Commerce Behaviour Among Indian Higher Education Students

    Dr. Dhadurya Naik M, Dr D Mallikarjuna Reddy, Dr N Janardhana Rao, Dr. Harish Kumar Varma Rajasagi, Dr. B G K Murthy, Dr. M. Sujatha (Author)
    435-442
    DOI: https://doi.org/10.61336/tjrxnm78

  • A Systematic Literature Review on AI- Driven Sustainable Marketing Optimization

    Sharan Anna Titus, Dr. Vivek Agarwal, Dr. Divya Mahajan (Author)
    443-452
    DOI: https://doi.org/10.5281/zenodo.20150956

  • Examining the Role of Artificial Intelligence in Marketing Management: Sustainable Growth Perspectives in Indian Contexts

    Dr. Krushna Prasad Mishra, Dr. Swayam Prakash Singh, Dr. Prashant B. Kalaskar (Author)
    453-459
    DOI: https://doi.org/10.5281/zenodo.20150957

  • LEVERAGING HR ANALYSIS FOR WORKFORCE COST OPTIMIZATION AND DATA-DRIVEN DECISION MAKING: EVIDENCE FROM JASAN TOOLCRAFTS & EQUIPMENTS, SALEM

    Devipriya.V, Meghana S, Meghana S, Kaviya K, Arsath G, Sridhar K, Aswinkumar J, Rahul R (Author)
    460-466
    DOI: https://doi.org/10.61336/w4n61c30

  • Impact of Online Reviews on Gen Z Consumer Buying Behaviour in Indian E-Commerce

    Dr. Smt Bobby Brahme Pandey, Prof. Sanjay Pandey, Dr. Anamika Tiwari, Dr. Dhadurya Naik M (Author)
    467-479
    DOI: https://doi.org/10.61336/e50k3315

  • Menstrual Data as a Marketing Commodity: Legal Regulation of Feminine Health Apps and Consumer Privacy

    Shikha Tripathi, Manjari Singh, Arushi Sharma, Ramandeep Kaur (Author)
    480-485
    DOI: https://doi.org/10.61336/t1e05c88

  • Invisible Advertising to Children in Gaming Ecosystems: Legal Regulation of Embedded AI Marketing

    Dr. Madhuri Irene, Priyanshu Dennis Pascal, Dr. Dhananjay Kumar Mishra (Author)
    486-493
    DOI: https://doi.org/10.61336/abckha39

  • Digital Entrepreneurship in Public Healthcare: AI Applications in PMBJP Retail and Distribution Networks

    AmarendraBhuyan, Dr. B.C.M. Patnaik, Dr. Ipseeta Satpathy (Author)
    494-499
    DOI: https://doi.org/10.61336/nqdw6v72

  • Synergy in Branding: The Influence of Employer Brand and Corporate Brand on Consumer Psychology and Repeat Experiences

    Navin Kumar Shrivastava (Author)
    500-508
    DOI: https://doi.org/10.61336/t1e05c89

  • PDF Impact of ESG Reporting on Perceived Financial Performance of Indian Firms: Evidence from Indian Retail Investors

    Amit Kumar, Dr. (CS) Vinit Sikka (Author)
    509-515
    DOI: https://doi.org/10.61336/g43zv527

  • Exploring the Role of customer Relationship Marketing in Financial Sector

    Mr. Kishan Dattani, Dr. Mayuri Rathod (Author)
    516-525
    DOI: https://doi.org/10.5281/zenodo.20150958

  • AI Paper Criminal Law Approaches to Protecting IPR in E-Commerce: Implications for Consumer Trust and Market Regulation

    Sagar, Dr Shilpika Pandey, Mr. Abdul Hajik Ansari, Ms. Shaliha Bee, Mr. Yogesh Chandra Gupta (Author)
    1-7
    DOI: https://doi.org/10.61336/ydcgrg16