Mediating Impact of Blue Ocean Strategy on Competitive Advantage in Electronic Sector

Abstract

The present study examines the mediating impact of Blue Ocean Strategy on competitive advantage in the electronic sector, focusing on how strategic elements such as Eliminate, Reduce, Raise, and Create contribute to market innovation and organizational performance. The study highlights the growing need for firms to move beyond traditional competitive strategies and adopt innovative approaches to create uncontested market space. Primary data was collected from a sample size of 170 respondents, representing professionals associated with the electronic sector. The findings reveal that all four elements of the Blue Ocean Strategy significantly influence its development, with Create and Raise emerging as the most dominant factors, emphasizing the importance of innovation and value enhancement. Further, the study establishes a strong and statistically significant relationship between Blue Ocean Strategy and competitive advantage (r = 0.689, p < 0.01), indicating that organizations implementing these strategies are more likely to achieve superior market positioning and performance. The results confirm the mediating role of Blue Ocean Strategy in transforming strategic inputs into competitive outcomes. Overall, the study contributes to existing literature by providing empirical evidence on how value innovation and market creation strategies enhance competitiveness in the electronic sector, offering practical insights for firms aiming at long-term growth and sustainability.