Vol. 11 No. 1 (2021): Volume:11 Issue:1

Articles

• How Eco-Labels Influence Green Purchase Intent

  Prof. Eleanor M. Hughes , Dr. Thomas R. Caldwell (Author)

• Evaluating Cannibalization Effects in Multi-Product FirmsA Strategic and Analytical Perspective on Internal Market Competition

  Vikram S. Chatterjee, Anjali R. Menon, Robert T. Evans (Author)

• Cross-Cultural Marketing Strategies in a Multicultural Canada

  Dr. Maya Thompson, Dr. Jordan Whitecloud (Author)

• Role of Generational Identity (Gen Z and Millennials) in Purchase Behaviour

  Dr. Arjun Mehta, Dr. Sneha Kapoor (Author)