Vol. 13 No. 4 (2023): Volume:13 Issue:4

Articles

• How Social Movements (e.g., Climate Activism) Shape Consumer Markets

  Dr. Amara L. Jensen, Dr. Samuel A. Ortiz (Author)

• Repositioning Strategies for Brands in Saturated Markets

  Dr. Emily R. Thompson, Prof. Daniel M. Lefebvre, Dr. Aisha Noor Khan (Author)

• Brand Equity Formation in Digital-First Companies

  Dr. Arjun Mehta, Prof. Sneha Roy, Dr. Michael Thompson (Author)

• Impact of Market Turbulence on New Product Launch Success

  Dr. Oliver Bennett, Dr. Ritu Malhotra, Prof. Carlos Mendez (Author)