Digital Entrepreneurship in Public Healthcare: AI Applications in PMBJP Retail and Distribution Networks

Abstract

The use of  of Artificial Intelligence in entrepreneurship has transformed the whole process of distribution and supply channels and there by opens new opportunities for the entrepreneurs in the way of new avenues for digital entrepreneurship particularly the entrepreneurship led by government that is Pradhan Mantri Bharatiya jan aushodhi pariyojana( PMBJP) which is a flagship programme of central government which not only supplying the generic medicines to the needy and poor but the adoption of AI into the supply channel has proven to develop the supply chain network of PMBJP which provide employment opportunity to many people and simultaneously supplying low cost and high quality generic medicines at the doorsteps . This study examines how the Artificial Intelligence based solutions have opened new opportunities for digital entrepreneurship. This research paper has used the data collected from 200 respondents and has been analyzed using chi-square tests to evaluate the relationship between the adoption of AI and the performance. Findings shows that the use of AI has been significantly helpful in improving inventory management, demand forecasting and customer engagement fostering sustainable entrepreneurship.