A Study on Retailers Perception Towards Sales and Services Provided By Sri Amman Traders

Abstract

In today’s competitive business environment, retailers play a significant role in assessing the performance of a company through their satisfaction with product availability, sales support, delivery, and customer service. The study aims to identify the key factors that influence retailers’ perception and to evaluate the effectiveness of the services offered by Sri Amman Traders. Primary data was collected from 140 respondents using a structured questionnaire. The research was conducted using a descriptive research design, and the collected data was analyzed through percentage analysis, tables, and graphical representation. The findings reveal that product quality, timely supply, sales support, and relationship maintenance are the major factors influencing retailer satisfaction. The study suggests that the company should focus on improving communication, service efficiency, and order fulfillment to strengthen retailer trust and long-term business relationships. Overall, the study highlights the importance of effective sales and service practices in enhancing retailer satisfaction and business growth.