Vol. 14 No. 1 (2024): Volume:14 Issue:1

Articles

• Subscription-Based Retail Models: Consumer Acceptance Factors

  Dr. Kavita S. Iyer, Prof. Michael R. Donovan, Dr. Lina M. Al-Hassan (Author)

• Mobile Wallet Adoption Behaviour in the Canadian Market

  Dr. Emily Robertson, Dr. Karan Mehta, Prof. Laura Chen Chen (Author)

• Live-Commerce as a New Retail Model: Adoption & Outcomes

  Rahul K. Sharma, Ananya Verma, Daniel M Foster (Author)

• Factors Influencing Cart Abandonment in E-CommerceA Conceptual and Empirical Review of Consumer Decision Discontinuity in Digital Retail

  Amit R. Singh Singh, Neha Kulkarni Kulkarni, Matthew J. Peterson Peterson (Author)

• Digital Marketing and Consumer Engagement: A Conceptual Framework

  Anil Kumar, Ashish Meena, Bipin Kumar (Author)

  36-44

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• Brand Trust in the Digital Marketplace: Conceptual Perspectives and Emerging Dimensions

  Chandan Kumar, Krishna Kumar JHA, Parwati Soni (Author)

  27-35

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