Environmental Concern, Green Trust and Perceived Risk as Predictors of Electric Vehicle Purchase Intention among Prospective Buyers in Delhi-NCR

Authors

  • Vikki Sharma Research Scholar, SGT University, Gurugram, India Author
  • Dr. Niyati Chaudhary Associate Professor, SGT University, Gurugram, India Author

DOI:

https://doi.org/10.61336/cjmr.1604.16

Keywords:

Electric Vehicles, Purchase Intention, Green Trust, Perceived Risk, Environmental Concern, Delhi-NCR, Simulated Data Delhi-NCR

Abstract

 Purpose: To demonstrate how environmental concern, green trust and perceived risk would be examined as correlates of Electric Vehicle (EV) purchase intention among prospective buyers of electric two-wheelers and electric cars in Delhi-NCR and whether green trust carries part of the association between concern and intention. Design: A cross-sectional survey design, demonstrated on simulated data after standard screening. Four multi-item constructs were measured on five-point scales. The workflow comprises exploratory factor analysis and confirmatory factor analysis on separate random halves, reliability and validity assessment, correlation, hierarchical regression and a bootstrapped indirect effect with 5,000 resamples. Findings: Not applicable to real consumers. In the simulated records, the analysis ran as designed and returned associations in the proposed directions, which is expected because the records were generated from a specified correlation structure. Originality: The model combines constructs that appear less often together in the Indian EV literature. Novelty is not claimed pending a systematic database search. Limitations. Simulated data; for a real study, a cross-sectional design, self-reported intention, non-probability sampling and a single metropolitan region.

Downloads

Download data is not yet available.

Downloads

Published

16-10-2026

How to Cite

Environmental Concern, Green Trust and Perceived Risk as Predictors of Electric Vehicle Purchase Intention among Prospective Buyers in Delhi-NCR. (2026). Canadian Journal of Marketing Research, 16(4), 128-138. https://doi.org/10.61336/cjmr.1604.16

Similar Articles

1-10 of 255

You may also start an advanced similarity search for this article.