Vol. 16 No. 1 (2026): Vol. 6 No. 1 (2026)

Articles

• Understanding Consumer Acceptance of Virtual Reality Try-On Features in Apparel E-Commerce: A Pilot Study Approach

  Ekta Jain, Dr. Preeti Chhabra (Author)

  9-16

  • PDF

• JMR Influence of Social Support on Promoting Happiness Among Adolescent Higher Secondary School Students

  Loyola Aumose, Maria Antony Raj (Author)

  17-26

  • JMR

• The Human Side of AI: Consumer Choices and Challenges in Chatbot Adoption

  Dr. V. Dhivya Keerthiga, Nithila M, Keerthana B, Shaluka S, Rekha Rosline R, Kaviya K (Author)

  27-34

  • PDF

• Personalization at Scale: AI’s Impact on Retail Customer Loyalty

  Dr. R.S. Harish Kumar Varma, Mr. P. Bala Praveen, Dr Sreedhara Ramesh Chandra, Dr. Nidamaluri Janardhana Rao, Dr Deepti Sahoo (Author)

  35-40

  • PDF

• Work-From-Home Culture, Employee Motivation, and Productivity: An Empirical Study in the Indian Context

  Mrs. Vinitha Vincent, Bandaru Sathvik, Bhavanam Vidya Sagar Reddy, Chaithanya KS (Author)

  41-45

  • PDF

• The Mediating and Moderating Role of Time Management Strain in the Relationship between Social Media Usage and Employee Performance

  Aman Mittal, Roopali Batra (Author)

  46-58

  • PDF

• Data Privacy and Targeted Advertising: Marketing Compliance under the Digital Personal Data Protection Act, 2023 in the Global Regulatory Landscape

  Dr. Indra Daman Tiwari, Chhaya Kumari, Dr. Atul Kumar, Aditi Shrivastava (Author)

  59-65

  • PDF

• Regulating Dark Patterns in Digital Marketing: A Comparative Review of Consumer Protection under the Digital Personal Data Protection Act, 2023 and the General Data Protection Regulation

  Dr. Indra Daman Tiwari, Dr. Bishnanand Dubey, Dr. Kriti Singh, Priyanshu Dennis Pascal (Author)

  66-73

  • PDF

• Societal Impact of Marketing Research: A Comprehensive Analysis Using Altmetric Indicators

  Rajesh Memane, Dr. Sagar B. Khatale, Asmita Patil, Dr. Hemant F. Jadhav, Dr. Nitin M. Chaware, Gorakh B. Shelke (Author)

  74-83

  • PDF

• AI-Driven Consumer Journey Optimization, Consumer Experience, Engagement, and Their Impact on Brand Loyalty: A Case Study Based Conceptual Model

  Parth Balyan, Nandini Agarwal, Prafful Attray, Pallavi Singh, CA Neeta Sahu (Author)

  84-95

  • PDF

• AI Paper Are Corporate Hospitals Meeting Expectations? A SERVQUAL Gap Analysis from Delhi NCR

  Abhishek, Dr Nisha Pawaria (Author)

  104-106

  • PDF

• Responsible AI Data Architecture: Embedding GDPR and PII Compliance into MLOps Pipelines at Enterprise Scale

  Narendra Mangala (Author)

  107-124

  • PDF

• AI Paper Political Leader Image and its Role in Shaping India’s Global Country Image During Periods of Geopolitical Uncertainty

  Dr Sandeep Bhanot, Prof. Charmi Jigar Gala, Prof. Divya Mohan Bansari, Dr Madhuri Kadam (Author)

  125-136

  • PDF

• A Study on the Impact of Perceived Organizational Support on Work - Life Balance of Employees in the Banking Sector

  Akshita Pandey, Dr. Jyoti (Author)

  1-8

  • PDF