A Study on the Impact of Perceived Organizational Support on Work - Life Balance of Employees in the Banking Sector

Authors

  • Akshita Pandey Research Scholar, United University, Prayagraj, India Author
  • Dr. Jyoti Assistant Professor Faculty of Commerce and Management, United University, Prayagraj, India. Author

Keywords:

Perceived Organizational Support, Work life Balance, Public Banks, Employee Well-being, Organizational Commitment, Banking Sector

Abstract

Achieving work-life balance is greatly facilitated by the basic nature of the banking industry, which comprises performance needs, government regulations, technology, and customer service. Taking into consideration the factors mentioned above, the current study was conducted to explore the role of work-life balance in shaping the perceptions of employees towards organizational support in public and private sector banks. The current study was also conducted to highlight some of the most important aspects of how employees perceive organizational support, which comprise career opportunities, flexible working hours, welfare, managerial support, and rewards and recognition. In addition, the current study was also conducted to highlight some of the most important aspects of work-life balance, which comprise job involvement, working hours, work-life balance, and work-life satisfaction. The primary data for the current study was collected from employees in the banking sector, and the study was conducted through a systematic questionnaire technique. In addition, the concept was also explored through statistical analysis. The findings of the current study highlighted that work-life balance and organizational perceptions are highly interrelated. In addition, it was also noted that public and private sector banks are different from each other.

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Published

26-02-2026

How to Cite

A Study on the Impact of Perceived Organizational Support on Work - Life Balance of Employees in the Banking Sector. (2026). Canadian Journal of Marketing Research, 16(1), 1-8. https://canadian-jmr.com/index.php/cjmr/article/view/115

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