Vol. 13 No. 3 (2023): Volume:13 Issue:3

Articles

• Determinants of Online Grocery Shopping Adoption

  Rahul Verma, Ananya Gupta, David Lee (Author)

• Income Inequality and Its Impact on Brand Preference Shifts

  Dr. Sarah E. Montrose, Dr. Liam R. Chen, Anika Sharma (Author)

• Evaluating the Long-Term Effects of Loyalty Programs

  Rohan Mehta, Emily Chen (Author)

• Emotionally Intelligent Brands: A Conceptual Framework

  Dr. Neha Verma, Mr. Rohit Kapoor, Dr. Michael J. Thompson (Author)