The Influence of Artificial Intelligence Integration on Job Satisfaction, Organizational Loyalty, and Employee Retention Within Corporate Culture

Authors

  • Dr Sarita Nayak Professor cum Principal, Suddhananda School of Management & Computer Science, Cuttack, Odisha, India Author

DOI:

https://doi.org/10.61336/edr93s05

Keywords:

Artificial Intelligence; Job Satisfaction; Employee Retention; Organizational Loyalty; Corporate Culture.

Abstract

This study explores AI's effect on job satisfaction, loyalty, and employee retention in different corporate cultures. The research uses quantitative surveys to collect data from many companies. This method captures employee experiences and allows statistical analysis linking AI use with key HR metrics. Results show that job satisfaction improves. In these cases, AI helps employees instead of replacing them. The study looks at organizational loyalty. Workers who see AI as a helpful tool feel more committed to their companies. The research highlights how AI helps create personal learning and growth plans. Data shows that companies balancing AI with human-focused policies have lower turnover. AI can help keep employees. Managers must plan its use carefully. The originality of this study lies in its contextualized examination of AI's multifaceted influence across corporate environments, filling a critical gap in existing research by providing empirical evidence. This examination not only adds to the evolving discourse surrounding AI's role in the workplace, but also provides practical insights for leaders aiming to leverage technology while enhancing employee experiences and overall organizational health.

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Published

07-07-2026

How to Cite

The Influence of Artificial Intelligence Integration on Job Satisfaction, Organizational Loyalty, and Employee Retention Within Corporate Culture. (2026). Canadian Journal of Marketing Research, 16(3), 25-35. https://doi.org/10.61336/edr93s05

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