Vol. 10 No. 1 (2020): Volume:10 Issue:1

Articles

• Indigenous Marketing Research: Understanding First Nations Consumer Expectations

  Dr. Maya Thompson, Dr. Jordan Whitecloud (Author)

• Impact of Rebranding on Customer Loyalty in the Canadian Market

  Amit Patel, Sarah M. Thompson, Daniel R. Foster (Author)

• AI-Based Personalization and Its Impact on Online Consumer Trust

  Dr. Rohan Mehta, Prof. Suresh Venkataraman, Dr. Emily Carter (Author)

• Gender Identity and Its Influence on Brand Relationships

  Dr. Alexander R. Bennett (Author)