This is an outdated version published on 25-09-2026. Read the most recent version.

Insurance Industry in India: A Review of Literature

Authors

  • Vivek Srivastava United College of Engineering and Research, Allahabad (UP), India Author

DOI:

https://doi.org/10.61336/cjmr.1603.102

Keywords:

, Private Life Insurance Companies, Insurance Sector, Porter’s Five Forces, Risk Management, Economic Development, Private Life Insurance Companies

Abstract

 Insurance is a vital financial mechanism that protects policy holders against various risks through the pooling, sharing and management of potential losses. Beyond individual protection, the insurance sector contributes significantly to economic stability, capital formation and growth by mobilizing premium-based funds and investing them in productive activities. Insurance companies assess risks using analytical and actuarial techniques and determine premiums based on the probability of losses, expected costs, administrative expenses and profitability requirements. The present study provides a comprehensive overview of the insurance sector in India, beginning with the concept and significance of insurance and its historical evolution. It examines the major types of insurance services available in India, with particular emphasis on private life insurance companies. The study further identifies the principal factors influencing the growth and development of the Indian insurance industry, including changing market conditions and risk considerations. Porter’s Five Forces framework is also applied to analyze the competitive structure of the sector and the major forces affecting its competitiveness. The study concludes by highlighting key findings and implications.

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Published

25-09-2026 — Updated on 25-09-2026

Versions

How to Cite

Insurance Industry in India: A Review of Literature. (2026). Canadian Journal of Marketing Research, 16(3), 804-815. https://doi.org/10.61336/cjmr.1603.102

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