Evaluation of Employee Performance for Organizational Growth: A Study on Performance Appraisal Practices in the Textile Industry

Authors

  • Jeseni PV Full Time Research Scholar, PG & Research Dept. of Commerce, Annai Vailankanni Arts and Science College, Thanjavur, (Affiliated to Bharathidasan University), Trichy Author
  • Dr. V. Mahesh Assistant Professor in Commerce (GL), Thanthai Periyar Government Arts and Science College, Thanjavur, (Affiliated to Bharathidasan University), Trichy Author
  • Dr. M. Sethuraman Assistant Professor in Commerce, Annai Vailankanni Arts and Science College, Thanjavur, (Affiliated to Bharathidasan University), Trichy Author

Keywords:

Performance Evaluation, HR Management, Textile Sector, Kerala, Employee Incentives, Organizational Efficiency, Fair Appraisal, Feedback Systems, Goal Synchronization, Workforce Growth, Digital Performance Tools, Staff Engagement, Company Culture, Managerial Prejudice, Ongoing Performance Management.

Abstract

Performance appraisal is one of the key components of human resource management (HRM) that allows the evaluation, recognition, development, and alignment of employees with the strategic goals of the organisation. The study focuses on the structure and implementation, as well as perceived effectiveness of performance appraisal in textile firms engaged in spinning, weaving and garmenting in the state of Kerala. A subset of 250 employees at different levels of the organizational hierarchy is involved in this survey-based research, which reflects on actual practices of appraisal, the degree to which these were transparent and fair, and the meaning of feedback. The results suggest that the objectivity, feedback frequency, and performance specificity of performance appraisal contribute positively to employees’ motivation, engagement, and organisational productivity. On the other hand, those systems, which are based upon the subjective, biased or inconsistent behaviour of the managers, lead to dissatisfaction, high turnover intention and reduced performance. Additional examination demonstrates that when employees are engaged in goal setting and appraisal criteria, they develop a sense of ownership and trust in the system. The trend for the use of digital tools and performance dashboards has also increased to provide better tracking and accountability. The article also examines the mediating effects of organisational culture, leadership style and communication flow in perceptions of appraisal. Practice recommendations: The findings of the study provide strategic implications for the betterment of appraisal practices towards better managerial training, consolidated review process, and adaptation of continuous performance management models. The study adds to the discussion of performance management in labour-intensive sectors and offers guidance to HR professionals working in the textile industry.

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Published

05-05-2026

How to Cite

Evaluation of Employee Performance for Organizational Growth: A Study on Performance Appraisal Practices in the Textile Industry. (2026). Canadian Journal of Marketing Research, 16(2), 333-346. https://canadian-jmr.com/index.php/cjmr/article/view/194

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