Digital Transformation through Artificial Intelligence: Bridging Human Capital Management and Financial Success
DOI:
https://doi.org/10.61336/CJMR.1603.70Keywords:
Artificial Intelligence, Digital Transformation, Human Capital Management, Performance, Employee Productivity, Organisational SuccessAbstract
Organisations are being revolutionised by Artificial Intelligence (AI) technologies, automation, data-driven decision-making and improved digital capabilities. For optimal value of the opportunity for AI investment, it is important to ensure the integration of AI in the Human Capital Management (HCM) process. The article delves into the connection between AI-driven HCM and financial results in this article. It demands employee capabilities, human-AI working and sound leadership and ethical governance to achieve sustainable benefits. These findings offer insights that can help organisations develop strategies to drive financial success and growth for their employees and the responsible use of AI.
Downloads
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Canadian Journal of Marketing Research

This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.

