Digital Transformation through Artificial Intelligence: Bridging Human Capital Management and Financial Success

Authors

  • N. Geetha Assistant professor, Department of Economics, School of Commerce, Valliammal College for Women, Chennai, India Author
  • P.M. Roseline Bincy Assistant Professor, School of Commerce, Veltech Rangarajan Dr Sagunthala R&D Institute of Science and Technology, Avadi, Chennai, Tamil Nadu, India Author
  • S. Vimali Assistant Professor, School of Commerce, Veltech Rangarajan Dr Sagunthala R&D Institute of Science and Technology, Avadi, Chennai, Tamil Nadu, India Author
  • G. Narayana Moorthy Assistant Professor, School of Commerce, Veltech Rangarajan Dr Sagunthala R&D Institute of Science and Technology, Avadi, Chennai, Tamil Nadu, India Author
  • S. Jayakumar Assistant Professor, School of Commerce, Veltech Rangarajan Dr Sagunthala R&D Institute of Science and Technology, Avadi, Chennai, Tamil Nadu, India Author
  • D. Jeevarathinam Assistant Professor, Department of Economics, School of Commerce, Veltech Rangarajan Dr Sagunthala R&D Institute of Science and Technology Avadi, Chennai, Tamil Nadu, India Author
  • L. Vijayakumar Associate Professor, School of Commerce, Veltech Rangarajan Dr Sagunthala R&D Institute of Science and Technology Avadi, Chennai, Tamil Nadu, India Author

DOI:

https://doi.org/10.61336/CJMR.1603.70

Keywords:

Artificial Intelligence, Digital Transformation, Human Capital Management, Performance, Employee Productivity, Organisational Success

Abstract

 Organisations are being revolutionised by Artificial Intelligence (AI) technologies, automation, data-driven decision-making and improved digital capabilities. For optimal value of the opportunity for AI investment, it is important to ensure the integration of AI in the Human Capital Management (HCM) process. The article delves into the connection between AI-driven HCM and financial results in this article. It demands employee capabilities, human-AI working and sound leadership and ethical governance to achieve sustainable benefits. These findings offer insights that can help organisations develop strategies to drive financial success and growth for their employees and the responsible use of AI.

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Published

03-09-2026

How to Cite

Digital Transformation through Artificial Intelligence: Bridging Human Capital Management and Financial Success. (2026). Canadian Journal of Marketing Research, 16(3), 454-458. https://doi.org/10.61336/CJMR.1603.70

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