The Fintech Revolution and its Impact on Bank Profitability: Empirical Evidence from Indian Commercial Banks

Authors

  • Dr Sreedhara Ramesh Chandra Associate Professor, Department of MBA, Atria institute of technology, Anand Nagar Hebbal Bangalore 560024 Author
  • Dr Deepti Sahoo Assistant Professor, Department of Economics, Rajiv Gandhi University of Knowledge and Technology (RGUKT) Nuzvidu Author
  • Dr. R. S. Harish Kumar Varma Asst. Professor, Gitam School of Law, GITAM (Deemed to be University), Visakhapatnam-530 045, A.P. Author
  • Dr. M. Bhagavad Geetha Principal & Associate Professor, Bhaskar Law College, Hyderabad Telangana Author
  • Dr. SK. J. Shareef Associate Professor & HOD, Dept. Of MBA, Sri Mittapalli College of Engineering, NH - 16, Tummalapalem, Guntur. Author
  • Dr. M. Sujatha Research Associate, Department of Business Administration, Prasada V Potluri Siddhartha Institute of Technology Author

Keywords:

Fintech Investment, Bank Profitability, Indian Commercial Banks, Digital Transformation, Return on Assets (ROA), System Generalized Method of Moments (SGMM).

Abstract

In the era of rapid digital transformation, fintech has emerged as a key driver of innovation in the banking sector. This study examines the impact of fintech investment on the financial performance of Indian commercial banks during the period 2015–2023. Using panel data from 12 Nifty-listed banks, a fintech investment index is constructed through text mining techniques applied to annual reports. The study employs the System Generalized Method of Moments (SGMM) to analyze the dynamic relationship between fintech investment and bank profitability. The findings reveal that fintech investment has a positive and significant effect on Return on Assets (ROA), while its impact on Return on Equity (ROE) is not significant. The study contributes to the growing literature on fintech by highlighting its role in improving operational efficiency and profitability, while also providing policy implications for promoting digital innovation in banking.

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Published

01-05-2026

How to Cite

The Fintech Revolution and its Impact on Bank Profitability: Empirical Evidence from Indian Commercial Banks. (2026). Canadian Journal of Marketing Research, 16(2), 292-297. https://canadian-jmr.com/index.php/cjmr/article/view/183

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