The Influence of Financial Understanding, Attitude and Character on Small and Medium Micro Corporation Players' Financial Management Conduct

Authors

  • Sonam Sharma Chandigarh Business School of Administration, Landran, India Author
  • K.G. Nisha GRG School of Management Studies, PSGR Krishnammal College for Women, Bharathiar University, India Author
  • Roopa Balavenu Department of MBA, K S School of Engineering and Management, Bengaluru, Karnataka, India Author
  • Gautam Sen Department of Commerce, Allahabad Degree College, Prayagraj (A Constituent P.G. College of University of Allahabad), India Author
  • D. Yedukondalu Department of Management Studies, Vignan's Foundation for science technology and Research (Deemed to be University), Guntur Author
  • Spoorthi Patil MBA, Sharnbasva University, Kalaburagi, Karnataka, India Author

DOI:

https://doi.org/10.61336/m1ysy031

Keywords:

Financial Management, Corporation Players

Abstract

This investigation investigates the influence of financial understanding, character and attitude on the conduct of financial management of participants in the small- and medium-sized micro-corporation market. The performance and viability of these companies are largely dependent on competent financial management in the modern rapidly changing and demanding business world. Understanding the factors that shape the financial decision-making process among such players is of paramount importance. The study uses a mixed-methods strategy, gathering data using both statistical and qualitative approaches. A sample of small and medium micro corporations is selected and data is gathered through surveys, interviews and financial performance analysis. The results of this study provide insight into the complex connection between financial understanding, attitude and character and their collective impact on financial management conduct. The results contribute to a deeper comprehension of the underlying drivers that govern decision-making in small and medium micro corporations.

 

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Published

06-08-2026

How to Cite

The Influence of Financial Understanding, Attitude and Character on Small and Medium Micro Corporation Players’ Financial Management Conduct. (2026). Canadian Journal of Marketing Research, 16(3), 336-340. https://doi.org/10.61336/m1ysy031

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