The Influence of AI-Powered Recruitment and Social Media Screening on Selection Accuracy in Organizations

Authors

  • Dr. Rashmi Panchbhai Faculty, Jiwaji University, SOS in Management Author
  • Mayank Chauhan Doctoral Researcher, FMS, Gurukula Kangri (Deemed to be University), Haridwar Author
  • Pragya Sikarwar Assistant Professor, ITM College, Sitholi, Gwalior MP Author

DOI:

https://doi.org/10.61336/da4g1p77

Keywords:

Artificial Intelligence, Recruitment, Social Media Screening, Selection Accuracy, Data-Driven Hiring.

Abstract

This paper explores how AI tools in recruiting and social media screening can affect the accuracy of hiring decisions in companies. As technology progresses, the recruitment process is gradually moving away from paper-based and towards automated, data-driven techniques, creating more efficient and less biased recruitment processes. The research method involves quantitative and analytical approaches whereby primary data is collected from 200 respondents from different industries through a structured questionnaire. Applying statistical tools like reliability analysis, factor analysis, and regression techniques was used to determine the relationships between variables. The results show that AI recruitment can indeed enhance the accuracy of candidate selection by helping to evaluate candidates objectively and lowering time-to-hire. Likewise, social media screening offers further information about candidates' behaviors, personality, and cultural fit, which improves the decision-making process. These technologies, when combined, show the highest impact and account for a significant amount of variance in selection accuracy. The study also raises several questions about the privacy of data, algorithmic biases, and ethical issues. The study suggests AI and social media screening, when combined, provide a more effective and streamlined hiring process that promotes transparency and accuracy yet highlights the importance of responsible and ethical application in organizational environments.

Downloads

Download data is not yet available.

Downloads

Published

03-07-2026

How to Cite

The Influence of AI-Powered Recruitment and Social Media Screening on Selection Accuracy in Organizations. (2026). Canadian Journal of Marketing Research, 16(3), 1-14. https://doi.org/10.61336/da4g1p77

Similar Articles

41-50 of 190

You may also start an advanced similarity search for this article.