Banking Performance Facilities and its Impact on Member Satisfaction Towards Urban Cooperative Banks

Abstract

satisfaction is mostly a result of expectations. Customers will be disappointed and probably regard their experience as less than satisfactory when their expectations are high and the reality falls short. This study was conducted to find the significant difference in the groups of employments variables with respect to factors of member satisfaction in urban cooperative banks. A sample of 87 members randomly selected from the 5 different cooperative banks in Chennai City. The instrument poses a set of 20 questions designed to calculate the member’s satisfaction level. Multivariate techniques like ANOVA and t-test were tested for this study. Results of this study indicated that there is significance difference between male and female of members with regards to factors of Employee Performance Facilities and Overall Member Satisfaction of urban cooperative banks. Based on mean score male members have better satisfaction in Employee Performance Facilities and overall member’s satisfaction than female members in Chennai City urban cooperative banks.