The Role of Personality in Shaping Online News Consumption and Reader Satisfaction

Abstract

Digital transformation has redefined news consumption by shifting audiences from traditional print media to mobile applications, websites, and social media platforms. As competition among digital news providers intensifies, understanding the determinants of reader satisfaction has become increasingly important. Among the various factors influencing news engagement, personality particularly the introversion–extraversion type has emerged as a significant yet underexplored predictor of online news consumption and satisfaction. This systematic review synthesizes research conducted over the past two decades to examine how personality shapes online news behavior and reader satisfaction patterns. The findings reveal that personality influences information needs and content preferences: extraverts tend to prefer socially shared, audiovisual, and interactive news formats, whereas introverts are more inclined toward in-depth, text-rich, and distraction-free content. The study concludes that personalization strategies integrating psychological segmentation based on personality can enhance user satisfaction and promote sustained engagement with digital news platforms. Practical recommendations for digital publishers, implications for communication research, and directions for future academic inquiry are also discussed.