Financial Literacy, Digital Banking Adoption and Financial Behaviour Among College Students in Uttar Pradesh

Authors

  • Vishal Singh Assistant Professor, Department of Commerce, TDPG College (affiliated to VBS Purvanchal University) Jaunpur, India Author
  • Sakshi Singh Assistant Professor Department of Business Economics, Faculty of Management Studies, VBS Purvanchal University, Jaunpur, India Author
  • Harsh Modanwal Junior Research Fellow, Faculty of Commerce, Banaras Hindu University, India Author
  • Gautam Kohli Assistant Professor, Department of Commerce, Prof. Rajendra Singh (Rajju Bhaiya) University, Naini Prayagraj, India Author
  • Lavkush Yadav Assistant Professor, Department of Commerce, Allahabad Degree College, University of Allahabad, India Author

DOI:

https://doi.org/10.61336/cjmr.1604.08

Keywords:

Financial Literacy, Digital Banking Adoption, Financial Behavior, College Students, Uttar Pradesh

Abstract

This current study looks at the relationship between financial literacy, digital banking usage, and financial behavior among college students in Uttar Pradesh. In using the quantitative approach for research and with the help of an illustrative sample size of 100 students, financial literacy, payment methods preference, savings behavior, and financial planning practices are analyzed. From the illustration, it is evident that 49% of students have moderately high levels of financial literacy, while 26% of them have low levels of financial literacy. In addition to this, it is found that 62% of the students prefer the Unified Payments Interface (UPI) applications which shows that digital banking is gaining prominence. With regards to the financial behavior of students, 74% of them compare prices before buying goods and services, 63% have savings habits, and only 48% of student’s plan finances for the future.

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Published

11-10-2026

How to Cite

Financial Literacy, Digital Banking Adoption and Financial Behaviour Among College Students in Uttar Pradesh. (2026). Canadian Journal of Marketing Research, 16(4), 67-76. https://doi.org/10.61336/cjmr.1604.08

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