Investigating and Validating the Factors Influencing Employees’ Perception Towards Safety and Welfare Measures in Transport Corporation Limited

Authors

  • P. Nagalakshmi Part-time Research Scholar, P.G and Research Department of Commerce, Government Arts College, (Affiliated to Bharathidasan University-Tiruchirappalli-620 024) Tiruchirappalli- 620 022, Tamilnadu India. Author
  • Dr. A. Selvendran Associate Professor, Head & Research Advisor, P.G and Research Department of Commerce, Government Arts College, (Affiliated to Bharathidasan University-Tiruchirappalli-620 024) Tiruchirappalli-620 022, Tamilnadu India. Author

Keywords:

Safety, Security, Welfare Measures, Exploratory Factor Analysis, Confirmatory Factor Analysis.

Abstract

Any organization anticipates employee well-being initiatives and safety measures. Health advocates and government welfare programs also symbolize the inherent aspects of human existence, particularly in the context of employees. This encompasses the preferred approach to ensuring an individual's overall survival, encompassing their emotional, physical, ethical, and cognitive well-being.The study reveals a strong positive relationship between job satisfaction and employees' positive attitudes at TNSTC. Employees who benefit from better welfare schemes report higher job satisfaction. However, permanent job opportunities and promotion opportunities do not significantly impact job satisfaction. A positive attitude significantly increases productivity, indicating increased job satisfaction. Positive managerial strategies do not significantly impact job satisfaction, but a positive attitude is paradoxically associated with lower job satisfaction. The study suggests that employees maintain a positive outlook despite poor working conditions, welfare, or managerial strategies, suggesting that a positive attitude is crucial for job satisfaction.

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Published

24-04-2026

How to Cite

Investigating and Validating the Factors Influencing Employees’ Perception Towards Safety and Welfare Measures in Transport Corporation Limited. (2026). Canadian Journal of Marketing Research, 16(2), 262-272. https://canadian-jmr.com/index.php/cjmr/article/view/176

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