Connecting Minds and Machines: Integrating Artificial Intelligence with Behavioral Finance

Authors

  • Dr Sanya Dawer Assistant Professor, Department of Business Administration, CGC-College of Engineering, CGC Landran Author
  • Dr Ramanpreet Kaur Assistant Professor, Department of Business Administration, CGC-College of Engineering, CGC Landran Author

Keywords:

behavioral finance, artificial intelligence, machine learning, investor behavior, cognitive bias, robo-advisors.

Abstract

Behavioral finance came about because people realized that the old ways of thinking about money were not entirely accurate. The old ways of thinking about money assumed that people make choices when it comes to money. However the truth is that people’s feelings and thoughts have an impact on the financial decisions they make. At the time Artificial Intelligence has changed the finance world in a way. Artificial Intelligence does this by using data analysis, machine learning and predictive analytics. When you combine finance with Artificial Intelligence you get an understanding of how people make investment decisions. You can also forecast what the market will do and learn from mistakes when making decisions. This research paper looks at how behavioral finance and Artificial Intelligence are connected. It explores how machine learning models, natural language processing and robo-advisors can help understand how people think and make choices. The paper also talks about how Artificial Intelligence can help find biases in peoples thinking such as being too confident being afraid to lose money following what others do and relying much on the first piece of information they get. The research paper also looks at how these ideas used in the real world, such as managing investment portfolios using algorithms to make trades giving people personalized financial advice and evaluating financial risks. Even though using Artificial Intelligence in finance has its benefits it also raises concerns, about fairness, transparency and privacy. In the end the paper says that combining Artificial Intelligence and behavioral finance can lead to decision-making, in finance. It can also make the market work efficiently and create financial solutions that are tailored to individuals. However it is crucial to use Artificial Intelligence in an ethical way. Behavioral finance and Artificial Intelligence can work together to achieve these goals. This is what the paper ultimately argues.

Downloads

Download data is not yet available.

Downloads

Published

09-04-2026

How to Cite

Connecting Minds and Machines: Integrating Artificial Intelligence with Behavioral Finance. (2026). Canadian Journal of Marketing Research, 16(2), 55-59. https://canadian-jmr.com/index.php/cjmr/article/view/144

Similar Articles

11-20 of 75

You may also start an advanced similarity search for this article.