AI Paper Criminal Law Approaches to Protecting IPR in E-Commerce: Implications for Consumer Trust and Market Regulation

Abstract

The explosive growth of e-commerce has revolutionized the global markets in the retailing aspect but has also added the sensitiveness to infringements and misuse of intellectual property laws and rights by much counterfeit, piracy and even violation of trademarks. The impact of these systemic violations is a serious blow of the consumer confidence, competition of the market, and the economic harm to the real businesses. A strict discussion of the criminal law options to protect IPR online markets is identified and a critical analysis of the options relating to how they could enhance confidence among consumers and enhanced market control is given in this paper. The paper disaggregates the enforcement practices, severe criminal sanctions and decentralized approaches of the regulation within big jurisdictions by use of a doctrinal legal approach and a pragmatic added value with the assistance of the secondary statistical materials. The findings show that, with proper protection of crime and responsibility of platforms with advanced technologies to monitor and view them, there will be a notable decrease in the instances of online IPR infringement, and, as a consequence, the trust of consumers will be restored, and more healthy markets within the online environment will be formed. In addition, the paper will focus on the way artificial intelligence is changing and improving the sole intention of detecting and preventing infringement in e commerce back-ends with regard to its efficiencies and the emerging challenges. Specifically, the paper examines the multidimensionality of the interaction between AI algorithms and intellectual property in the e-commerce setting, in which the personalization of ownership and responsibility of AI-generated content will be ambiguous.