Vol. 14 No. 2 (2024): Volume:14 Issue:2

Articles

• Behavioural Pricing Strategies in Online RetailAn Empirical and Conceptual Investigation

  Rahul K. Sharma, Ananya Verma, Daniel M. Foster (Author)

• LGBTQ+ Inclusive Marketing and Consumer Response

  Dr. Sarah M. Whitfield (Author)

• How Corporate Social Responsibility Shapes Brand Trust

  Dr. Ananya Verma, Prof. Michael D. Brooks, Dr. Farhan Ali (Author)