Vol. 9 No. 1 (2019): Volume:9 Issue:1

Articles

• Evaluating the ROI of Influencer Marketing in the Canadian Market

  Dr. Emily Chen¹*, , Dr. Lucas Tremblay, Dr. Ayesha Patel, Dr. Ayesha Patel (Author)

• Impact of Short-Form Video Marketing on Customer Retention

  Dr. Ananya Roy¹, , Prof. Michael J. Peterson, Dr. Rakesh Sharma (Author)

• Communicating Sustainability Without Compromising ProfitabilityStrategic Integration of Environmental Messaging and Financial Performance

  Ritika A Malhotra, James P. Richardson, Elena V. Kovacs (Author)

• Multichannel Customer Experience Consistency: Challenges & Opportunities

  Dr. Rohan Mukherjee, Prof. Ananya Sen (Author)