About the Journal

The Canadian Journal of Marketing Research (CJMR) is a peer-reviewed academic journal dedicated to advancing the understanding and application of marketing research methods and practices. Founded by the Professional Marketing Research Society, the journal serves as a bridge between theory and practice—bringing together scholars, practitioners, and industry leaders to share innovative insights, data-driven strategies, and emerging methodologies that shape the marketing research landscape in Canada and beyond.

Current Issue

Vol. 16 No. 2 (2026): Vol. 16 No. 2 (2026)
Published: 03-04-2026

Articles

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