About the Journal

The Canadian Journal of Marketing Research (CJMR) provides a platform for disseminating cutting-edge research and best practices in the field of marketing research. It welcomes contributions from academics, professionals, and graduate students interested in the scientific exploration of marketing phenomena.

 

Each issue features a blend of theoretical and empirical work, methodological advancements, case studies, and industry insights that help practitioners make evidence-based marketing decisions.

 

CJMR adheres to double-blind peer review standards, ensuring academic integrity and global relevance. The journal aims to inspire collaboration between academia and the marketing industry, contributing to the continuous evolution of marketing research in Canada and worldwide.