1.
The Personalization–Privacy Paradox in AI-Enabled Airline Services: A Systematic Critical Review of Perceived Value, Algorithmic Trust, Privacy Risk and Passenger Loyalty. Journal of the Professional Marketing Research Society [Internet]. 2026 Sep. 21 [cited 2026 Sep. 22];16(3):708-45. Available from: https://canadian-jmr.com/index.php/cjmr/article/view/391