Regulating Dark Patterns in Digital Marketing: A Comparative Review of Consumer Protection under the Digital Personal Data Protection Act, 2023 and the General Data Protection Regulation. Journal of the Professional Marketing Research Society [Internet]. 2026 Mar. 20 [cited 2026 Apr. 17];16(1):66-73. Available from: https://canadian-jmr.com/index.php/cjmr/article/view/127